Muscle and Strength India, one of the country’s leading retailers of fitness supplements and nutritional products has launched its store in Vellore, Tamil Nadu.
Muscle and Strength India is now looking to expand aggressively in the South market through the franchisee route as it seeks to deepen its presence in India's growing nutritional supplement space.
Muscle and Strength India, which currently has 21 stores spread across multiple cities has the widest range with over 1000 fitness supplements and nutrition products from 42+ brands. These products are used for athletic performance, fitness, and overall wellness.
Praveen Chirania, Founder, Muscle, and Strength India said, “The fitness and wellness industry in India is growing at an unparalleled pace as more people embrace a healthy lifestyle as a way of living and are much more inclined towards achieving their fitness goals. In a short period, Muscle and Strength India has already made its mark with its authentic and genuine products. Apart from metros, we are also witnessing demand in tier ll and tier lll cities where the availability of the latest, genuine, and economically priced supplements is still a challenge. We aim to expand this year and further launch products in various variants, focusing on different health and wellness categories and segments.”
Nadeem Johar, Store Owner, Muscle, and Strength India said, “Consumers are increasingly shifting towards preventive healthcare. The Covid-19 pandemic has also led to a rise in awareness among people for healthy eating, further fuelling the growing demand for dietary supplements. However, it is important to make the distinction between genuine and fake supplements, and hence one should buy them from genuine dealers of reputed brands. We are happy to join hands with Muscle and Strength India which has become one of the fastest-growing retail chains in the health supplement market in India.”
Muscle and Strength India is a leading brand in the supplements space today endorsed by celebrities and athletes like Mika Singh, Shreyas Talpade, and Tarun Gill amongst others. Muscle and Strength India offers a comprehensive range of genuine high-quality fitness supplements and nutritional products across categories such as proteins, vitamins, minerals, and herbal supplements, etc manufactured by international fitness brands under a single roof.