Muscle & Strength India Enters North East Market with a New Store in Guwahati
Muscle & Strength India Enters North East Market with a New Store in Guwahati

Muscle & Strength India, one of the country’s leading retailers of fitness supplements and nutritional products has launched its first store in Guwahati.

Youth icon, TV actor, model, and winner of several reality shows in India, Prince Narula inaugurated the store located in Christian Basti, G.S.Road. The brand is now looking to expand aggressively in the North East market and aims to open 20 stores in the next 1 year in the region.

The company is eyeing to launch outlets through the franchisee route as it seeks to deepen its presence in India's growing nutritional supplement space. The expansion plans of Muscle & Strength India also come at a time when there is increased focus on preventive healthcare as the world is grappling with the Covid-19 pandemic.

Muscle and Strength India, which currently has 17 stores spread across multiple cities has the widest range with over 1,000 fitness supplements and nutrition products from 42+ brands. Muscle & Strength India offers a comprehensive range of genuine high-quality fitness supplements and nutritional products across categories such as proteins, vitamins, minerals, and herbal supplements, etc manufactured by international fitness brands under a single roof. These supplements are used for athletic performance, fitness, and overall wellness.

“Guwahati is an important city for us as it has a very large population who are serious about health, fitness, and bodybuilding. Our ideal target audience is those who are interested in fitness and sports nutrition, gym-goers, sports enthusiasts, health gurus, health-conscious individuals, etc, and are primarily in the age group of 18-45 years. In a short span of time, Muscle & Strength India has already made its mark with its authentic and genuine products. Apart from metros, we are also witnessing demand in tier II and III cities where the availability of the latest, genuine, and economically priced supplements is still a challenge. We believe that by next year, we will be one of the largest chains in India in our segment,” said Praveen Chirania, Founder, Muscle & Strength India.

Muscle & Strength India has also recently entered into manufacturing of its private-label product Perfect Series in the sports nutrition category and will widen its portfolio in the near future. The company has already received USFDA registered® certification for its private-label product. Muscle & Strength India has also roped in renowned celebrity fitness trainer Mayank Pawar for promotional activities.

Mukesh Singh Gehlot, renowned bodybuilder and powerlifter who has won several gold medals in national and international competitions, and Bhupender Dhawan, Dronacharya Award recipient from the Honourable President of India in the field of Power Lifting are also a part of Muscle & Strength India and have been actively involved in the marketing initiatives.

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