Myntra’s ‘Creator Pass’ Witnesses Significant Adoption from Emerging Content Creators
Myntra’s ‘Creator Pass’ Witnesses Significant Adoption from Emerging Content Creators

The Myntra Big Fashion Festival is offering the 'Creator Pass', a first-of-its-kind shopping pass for budding content creators with more than 2K followers on any social media platform to avail of added benefits during the platform's ongoing marquee festive shopping event. The initiative is seeing massive traction on social media with over 20,000 emerging content creators having availed of the benefits so far.  

Introduced in the lead-up to the Big Fashion Festival, the 'Creator Pass' is a part of Myntra's nuanced commitment to strengthening the creator ecosystem, by enabling emerging and upcoming creators to holistically experience the festive carnival, giving them access to fashion, beauty, and lifestyle products from across the globe, aiding the enhancement of their festive style quotient.

The 'Creator Pass' has been available to fashion and beauty content creators, during Myntra's BFF, India's Biggest Fashion Dhamaka, which is hosting more than 1.5 million styles, from 6,000+ brands, including the most in-trend collections across fashion, beauty, and home offerings among others. With unique offerings like the BFF Specials, a festive curated collection from the platform, the event, which ends on October 2 has been presenting value offers and rewards to Myntra's fashion-forward customer base. The ongoing mega fashion event is touted as one of the preferred festive family shopping destinations in the country, especially for fashion and beauty aficionados. 

This one-of-a-kind initiative has further propelled Myntra’s commitment to empowering the creator economy by leveling the playing field for emerging influencers looking to carve a niche for themselves by giving them unprecedented access to leading brands and styles at unmatched prices.  

Myntra has been at the forefront of enabling the creator economy with its immersive social commerce propositions. Myntra Studio hosts 1000+ creators, while the platform's innovative live shopping proposition, M-Live allows hundreds of creators to effectively engage fashion and beauty enthusiasts. At the same time, Style Squad, Myntra's army of stylish, loved, trusted, relatable, diverse, and high-performing content creators, consistently churn out compelling content that further elevates the shopping experience on Myntra. 

In the ongoing edition of the Big Fashion Festival, Myntra is hosting 350 M-Lives, a good mix of brand-led and celeb-led, to engage the fashion-forward customer base effectively. On average, M Live has been witnessing 100 percent engagement rates across its planned sessions and has also seen significant growth in its live streaming traffic, in the recent past. This edition of the Big Fashion festival has seen Myntra working with over 2000 fashion and beauty creators such as Komal Pandey, Kusha Kapila, Santoshi Shetty, and Kritika Khurana, among others, to amplify the buzz around its marquee festive shopping event. 

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