Myntra Strengthens its Kidswear Portfolio For Big Fashion Festival
Myntra Strengthens its Kidswear Portfolio For Big Fashion Festival

Myntra is offering its largest-ever collection and a wide array of first-time brands in the kidswear category at Myntra's Big Fashion Festival which started on October 3. 

As the festive extravaganza commences and witnesses back-to-back celebratory occasions Myntra’s Big Fashion Festival offers an impressive lineup of brands and styles at incredible value offers.

Kidswear, as a category of apparel and accessories, is a fast emerging segment for Myntra. Over the last few years, and especially during the pandemic, Myntra has strengthened its position as among India’s go-to destinations for fashion and lifestyle choices for kids. As a platform that holistically caters to the fashion needs of people under one roof, the kid's category is an integral part of the overall value proposition of Myntra. 

The category registered a 120 percent growth over the last year. This year, with teens being one of Myntra’s focus age groups in this category, Myntra has ramped up the assortment for teens for this edition of Big Fashion Festival by adding multiple new brands and teen clothing range of existing brands catering to adults, such as Mast n Harbor teens, Here n Now, Kook n Keech teens, Noh Voh by Sassafras and UTH by Roadster, taking the total collection from 10 k styles in the previous edition of Big Fashion Festival to 22k styles this year’s edition.

In addition, Myntra has bolstered the winter wear portfolio on its platform as well as other categories like home wear and sportswear for kids which have recorded a 100 percent growth in the last 3 months. Myntra’s Big Fashion Festival offers the perfect opportunity for parents to shop for ethnic wear as the festive season beckons, along with comfortable winter wear, for infants, young kids, and teens. 

300+ domestic and international brands, of which 50+ are first-time brands, offer 1 lakh+ styles, with some of them sharing sharp value offers this festive season. Some of the first-time leading brands in this category include Pantaloons, Lifestyle, House of Pataudi, Kook & Keech among others, alongside other leading brands in the segment such as Max, H&M, UCB, and USPA.

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