Myntra has unveiled a new value-added service ‘Alterations’ for its customers. This will enable shoppers to opt for alteration services at their doorstep for apparel purchased on Myntra.
The fashion e-commerce company has collaborated with tailors to offer this service, enabling them to earn an additional income and grow their business.
Amar Nagaram, Head of Myntra Jabong, said, “Launching alteration services on Myntra replicates a key offline phenomenon that further bridges the gap between online and offline shopping experiences for customers. It is aimed at making online shopping more convenient while reducing returns due to size and fit issues.”
Launch of new ‘Alterations’ service
Initially, Myntra has launched the service in Delhi, Mumbai, Bengaluru, and Kolkata, providing length alterations for jeans and trousers for men. Going forward, the service will be extended to size alterations for women including products like kurtas and kurtis.
The new feature has been rolled out ahead of Myntra’s End of Reason of Sale in December. The company has introduced a new service to make online shopping more convenient for its customers and to attract a cohort of offline-only customers to try online shopping.
“We have introduced this service in 4 cities ahead of our End of Reason Sale and will extend this to 80% of our customer base over the next one year,” Nagaram further stated.
Tailors to provide Alterations service
So far, Myntra has collaborated with 200 tailors, located in zones that have a large number of Myntra customers in these cities. Consumers will now be able to opt for an alteration service once the product is delivered.
The tailors will be picking up the product from the customer’s residence after taking necessary measurements and deliver them to the customer within 24 hours to 48 hours. This service is being offered at no extra cost to customers.
In order to associate with Myntra, the basic criteria for tailors include a tailoring shop with the necessary equipment, at a convenient location and the expertise to execute the alterations as per predefined standards. The on-ground team of the company will train tailors on using the platform to cater to requests from the neighbourhood and the necessary customer engagement skills
Nagaram added, “As an organization, we are committed to strengthening the small and medium businesses within our ecosystem and this service provides us an opportunity to work with tailors across the country and provide them an opportunity to augment their income while also enhancing their business and customer interaction skills through training.”