Myprotein Expands Product Portfolio

Myprotein, one of the leading sources of high-quality nutrition supplements, health products, and fitness accessories, firmly believes that good health is the core of our lives and the key to current and future prosperity. This May, with a view to inculcate this belief amongst the youngsters of the nation, the brand has conceptualized a very unique Impact Health Week campaign targetting Gen Z (ages 18-24). 

Running between May 21-31, the #ImpactWeek campaign will focus on how this age is the right time to start maintaining a healthy life, how adequate protein intake is essential to our health though we often fall short in consuming enough in our diets, and hence the need for supplements to replenish this deficiency.

Myprotein’s website already has a wide portfolio of health products, and Impact Week will see the launch of four new products: Vegan Carb Crusher, Turmeric, and BioPerine Capsules, Impact Whey Isolate (Salted Caramel & Coffee Caramel flavors), and Impact Whey Protein (Coffee Caramel flavor).

The #ImpactWeek campaign will see Myprotein’s brand ambassadors actively using their social media platforms to connect with their Gen Z followers and inspire their audiences to lead active lifestyles, supported by balanced nutrition, for overall prosperity.

Myprotein will be hosting a special Mega Sale on May 28 on their website, featuring exclusive offers, limited edition gifts, and incredible discounts of 32 percent.

Renuka Dogra, Brand Lead, Myprotein India, says, “At Myprotein, we understand that Gen Z is the future of India, and we need to meaningfully interact with them now to get them to focus on health and fitness at an early age. We want to help them tap their own potential and to achieve this, we are exploring newer formats and innovative approaches. This is the main aim behind our Impact Week. Moreover, with the country battling the ongoing pandemic, Myprotein will donate 12 percent of sales generated during Impact Week to charitable trusts to support India’s fight against coronavirus.”