Making a major announcement, India's leading textile player, Nandani Creation Limited, popularly known and identified in the apparel market by the brand name 'JaipurKurti', has said that the company has changed its symbol on NSE from NANDANI to JAIPURKURT.
The major development from the company known for its vast variety of styles in ethnic wear with a contemporary twist comes weeks after the company revealed its plans about investment, offline expansion, hiring, and movement to NSE's mainboard.
JaipurKurti is the brand name of the company and the firm is identified with the same, hence keeping in view the brand recognition, the concept of changing the symbol in NSE from NANDANI to JAIPURKURT took birth. The symbol is the face of the company, its products, or offerings and develops the connection with the customers.
Nandani Creation has established the brand JaipurKurti since its incorporation, and now the firm has changed the same on NSE. Rajasthan is very famous for handcrafted textiles that also proved to be a source of inspiration for the company to come up with the ethnic wear brand JaipurKurti. It was created to explore the varied dynamics of Indian ethnic wear, presenting this heritage to modern women at its widest range.
Commenting on the key announcement, Anuj Mundhra, Chairman & MD of Nandani Creation Limited, said, "We are really excited about this decision of changing our symbol on NSE. JaipurKurti is the brand of Nandani Creation Limited. And, now that real identity is coming to the force. Also, by means of the JAIPURKURT symbol, we will establish even a deeper and stronger bond with our loyal and valued customers who have showered their immense love for the brand in the past many years."
"We are geared up to offer best of the best products to our customers, and we thank our customer base, stakeholders, and well-wishers for their continued support in making JaipurKurti a global brand which took off its journey from Rajasthan and now selling across the country," he added.
Recently, women ethnic wear firm Nandani Creation had said it will hire over 250 people as part of its offline expansion program entailing an investment of Rs 10 crore. The company, known for its 'JaipurKurti' brand, had said that it plans to increase its offline stores to up to 25 by the end of 2023. It has already opened two offline stores in the past few months.
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