New York's Humanscale Forays into Telangana and Andhra Pradesh Market

The company has, through its authorized India Distribution Partner, S Cube Ergonomics Pvt.Ltd (S Cube), set up a showroom in Hyderabad.
New York's Humanscale Forays into Telangana and Andhra Pradesh Market

As a part of its ongoing India expansion, New York-headquartered Humanscale, the leading designer and manufacturer of high-performance ergonomic products that improve the health and comfort of work-life, has announced its foray into the Telangana and Andhra Pradesh (AP) market where it sees huge demand for its world-class ergonomic products for the office and work-from-home setup.

The company has, through its authorized India Distribution Partner, S Cube Ergonomics Pvt.Ltd (S Cube), set up a showroom in Hyderabad that will be a one-stop shop wherein customers can personally experience Humanscale’s highly innovative and sustainable range of office ergonomic products.

This new Humanscale showroom by S Cube in collaboration with Studio 19, located at The Bizness Square, Hitech City Road, Hyderabad will be a complete ‘Ergonomic Experience Centre’ which includes a product display area to feature Humanscale’s award-winning products that include ergonomic chairs, sit/stand desks, new monitor arm line, and the ergonomic tools line.

The showroom would not only target the B2B segment (Architects, Designers, Building Project Managers, Facilities Managers, IT Managers, Corporate Heads etc), but also the Retail and MSME segment (Work From Home professionals, students, small and medium enterprises, etc).

This will be Humanscale’s second exclusive showroom in India following the launch of its first exclusive showroom at Bengaluru in January 2021. Plans are afoot to set up exclusive showrooms through S Cube in other cities in India like Pune, Mumbai, Delhi, Ahmedabad, etc over the next 2-3 years.

Alastair Stubbs, Country Manager India, Humanscale, said, “A good ergonomic posture is of critical importance at the workplace as a bad posture is potentially disastrous for health, the most common physical issues being neck stiffness, hunched posture, wrist aching, and fatigue. Desks, chairs, monitors, keyboards, and lighting all need to be assessed when creating a workspace, whether it is at the office or at home. Our new exclusive showroom at Hyderabad would showcase our global range of award-winning ergonomic office solutions, including self-adjusting seating, sit/ stand desks, monitor arms, and task lighting, that inspire movement and support the user in every posture.”

Commenting on the new Humanscale showroom, Sathish Nandagopal, Founder, S Cube, added, “Post the pandemic customers have realised the importance of ergonomic tools at the workplace/home office and how it enhances health & wellbeing. This holds a lot of opportunity in serving and enhancing retail & SME customers. The‘Ergonomic Experience Centre’ at Hyderabad is a step further in tapping new customers in Telangana and AP and showcasing them the performance of global ergonomic tools from the house of Humanscale.”

Humanscale has been selling its products in India through S Cube since 2014 .S Cube is founded by Sathish Nandagopal who has more than 26 years of diverse sales experience in the industry.

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