Nike continues to accelerate its digital transformation in Southeast Asia and India (SEA&I) with the launch of the Nike App, the company’s fastest-growing platform, providing members with personalized access to the best of Nike. The free Nike App has been launched in Singapore, Thailand, the Philippines, Malaysia, India, Taiwan, and Vietnam.
Nike is leading its growth strategy with the digital and direct businesses through new technologies, capabilities, and innovations. The Nike App connects Nike members to products, guidance, rewards, and experiences, all tailored to their individual preferences.
A digital Nike hub in the palm of your hand, members receive product recommendations based on what they love, with fast and secure checkout.
Sanjay Gangopadhyay, VP of Nike SEA&I, said, “The launch of the Nike App marks a critical expansion of Nike’s digital ecosystem in SEA&I. Through this launch, we are creating meaningful relationships with our local members, and inspiring and equipping them to move.”
Nike’s growing ecosystem in SEA&I allows consumers to shop on their terms, how, when, and where they want. Consumers can shop at Nike stores and Nike partner stores, as well as online through the Nike App, Nike.com, SNKRS Web, and the official Nike stores with digital partners, such as Lazada. Nike is also helping people make sport a daily habit through the Nike Run Club (NRC) and Nike Training Club (NTC) activity apps.
Xia Ding, VP of APLA Nike Direct Digital Commerce, added, “A key focus with developing the Nike App for SEA&I was ensuring that the content, experiences, services, and product offers are customized based on what we know Nike members in SEA&I want most from us. Over time, this focus becomes even sharper as we learn from member behavior and engagement.”