Assistant Editor, IndianRetailer.com & Retailer Media Nov 14, 2019 /
Nike will stop selling its sneakers and apparel directly on Amazon’s website. The athletic brand has ended a pilot program that started in 2017.
Nike is preparing to offer a more direct customer experience. The brand will continue to use Amazon Web Services to power its apps and web services.
Big brands have left the e-commerce giant's platform due to sales of counterfeit products and unauthorised sellers, which undermines the value of the original brands.
The company said in a statement, “As part of Nike’s focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to complete our current pilot with Amazon Retail.”
“We will continue to invest in strong, distinctive partnerships for Nike with other retailers and platforms to seamlessly serve our consumers globally,” it added.
The move comes as the company faces significant challenges in the retail and sportswear markets in India and globally, with a decline in performance over the past two years.
The store, which has served fitness enthusiasts who live, work, and play in South Delhi’s Saket District for the past 15 years, brings a renewed focus on women and member services to inspire Delhi-ites to make sport a daily habit.
Sports Station is a chain of multi brand sports stores endeavours to bring a plethora of sports brands and under one roof. The brands in its kitty include Nike, Asics, Lotto, Sketchers, Adidas, Reebok, Puma, Converse, Columbia, Wildcraft etc.
Apple released Apple Watch Nike+ that features built-in GPS to track users' pace, distance and route, even if they don't have iPhone with them.
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