India's favorite furniture brand, Nilkamal has recently introduced the country’s first holistic sleep solutions brand, Doctor Dreams. Targeted towards the millennial digital-savvy audience, the brand offers a variety of products, solutions, and digital experiences including innovative mattresses, mattress protectors, pillows, beds, and more that can be accessed by consumers at their convenience, at the click of a button. With an innovative design that comes packed in a box, Doctor Dreams mattresses are the embodiment of the brand’s proposition, ‘Happy Sleep Delivered.’
Recognizing the importance of sleep in the overall mental and physical well-being of a person, Doctor Dreams leveraged social listening to understand the numerous sleep-related pain points of a consumer. Basis on this understanding and driven by the passion to offer the best sleep solution to this country, Doctor Dreams created a comprehensive sleep ecosystem with its host of products, accessories, and softer solutions.
Doctor Dreams mattresses have been designed keeping in mind the sleep patterns, body ergonomics, and India’s prevalent weather condition. In addition to the world-class products, The brand has created a host of digital experiences such as the sleep journal, sleep music, and sleep stories.
Commenting on the launch of Doctor Dreams, Vinod Khandelwal, Sr. General Manager, (E-Com Head and Buying), Nilkamal Ltd, said, "Sleep is everybody’s happy hour and a body’s intrinsic need. As a team, we are on a mission to deliver the happiest sleep. We are working towards a comprehensive sleep ecosystem where we look beyond products and leverage technology and services to ensure that our customers get the most comfortable and happy sleep. Doctor Dreams Mattress comes with a 100 nights free trial to ensure that every customer is fully satisfied with our offerings."
"Going forward, we intend to expand our basket of offering to cover every aspect of sleep by influencing all 5 senses. Our aim is to create a lasting relationship going beyond a transactional one that ends with a product purchase. We want to be known as a service brand rather than a product brand," Khandelwal further stated.
Doctor Dreams is backed by the technology, quality, and logistics might of Nilkamal Ltd. This has helped the brand to bring international quality products curated for the Indian consumer at an affordable price. The last mile service is facilitated by the Nilkamal infrastructure to ensure a seamless experience for the customer.