The Indian connected lifestyle brand Noise, has launched its latest campaign #ListenToTheNoiseWithin starring actor Tapsee Pannu. The actor was recently signed as Noise’s brand ambassador for the smart wearable category. With this, the brand endeavors to inspire Noisemakers to never give up and face the challenges as they come by listening to their inner voice and instincts.
The brand has released an aspirational video that is live across Noise’s social media channels – Facebook, Twitter, and Instagram.
The narrative of the newly launched campaign is pivoted on Noise’s core belief in listening to the noise within and believe in oneself – dil ka shor which completely resonates with Taapsee Pannu’s professional journey.
In the video, Tapsee Pannu is seen following an indomitable spirit for fitness which led to her new transformational avatar and wearing Noise’s smartwatch. Her voiceover narrates the antagonistic opinions of people who were directed to discourage her but, she suppressed these notions/voices to #ListenToTheNoiseWithin.
Amit Khatri, Co-Founder, Noise, said, “We are immensely elated to launch our first campaign with Ms. Taapsee Pannu. She has a one of its kind, high-spirited and fierce persona, which resonates with the core beliefs of Noise. Our synergies are harmonized when it comes to stifling the clouding voices and taking over the challenges to be better than ever. With our campaign featuring Taapsee, our core motive is to inspire Noisemakers that obstructions can never stop you if you listen to your instincts and follow your heart even if you are surrounded by several repulsive voices. We have always advocated the importance of listening to your ‘dil ka shor’ and to do so Taapsee.”
Sharing the experience, Taapsee Pannu said, “Time and again, people tried dragging me down or diminishing me with their criticism, but I made sure I neglected the dispiriting comments. The biggest learning of my journey has been to believe in myself and never lose touch with the inner Noise. Our instinct is the greatest driving force when we come across any challenge, and Noise echoes the power of listening to the inner Noise for a better version of yourself. Both of us are Ziddi and that is why the connection fits. I am glad to be a part of the campaign. The video is a brief glimpse of my journey.”
As a part of the campaign, Noise will be also be releasing series of videos with Taapsee Pannu featuring different products from Noise’s wearable portfolio. The brand is geared up with exciting campaigns and launches in the next few months.