Nykaa Beauty from the leading omnichannel lifestyle retailer Nykaa is strengthening its retail presence by launching an exclusive kiosk format throughout India. The Indian beauty brand has opened its first exclusive kiosk in Thiruvananthapuram, Kerala.
With this launch, the brand is targeting at setting up exclusive kiosk formats throughout the country.
Nykaa Beauty houses a huge assortment of products and is an ultimate spot for all makeup and beauty lovers. The brand’s kiosks will have Beauty Assistants to assist the beginners in choosing the right products from a wide variety of brands.
Anchit Nayar, CEO, Nykaa Retail, stated, “After joining the network in the latest outlet at the Mall of Travancore, Thiruvananthapuram; the company marks its first offline entry in the city, taking the total count of Nykaa Beauty exclusive locations in India to eight.”
“With the promise of ‘Your Safety, Our Passion’, Nykaa has implemented a series of safety measures to make every customer’s shopping experience as contactless and safe as possible. The initiative includes regular fumigation and deep cleaning, frequent hand sanitization, temperature checks for everyone before entering the store. Additionally, social distancing is being practiced with a limited number of employees and customers permitted at any given time,” Anchit added.