Nykaa, a multi-brand beauty retailer, has launched a new Nykaa Luxe store in Hyderabad’s Jubilee Hills. This is Nykaa’s third store in the city.
This launch comes after Nykaa recently opened a retail outlet in Ahmedabad.
The Nykaa Luxe store focuses on premium brands. The newly introduced store houses Indian and international brands like Estee Lauder, Clinique, Bobbi Brown, Smashbox, Huda Beauty, Kay Beauty, Too Faced, Dolce & Gabbana, Montblanc, Giorgio Armani, and Versace.
Additionally, the Hyderabad store has a dedicated section to Nykaa’s private label brand Nykaa Beauty.
The beauty retailer had been opening stores and kiosks at a fast pace prior to the coronavirus pandemic but had to halt its expansion due to government regulations. Falguni Nayar, Founder of Nykaa, said in summer that she is planning to continue Nykaa’s brick-and-mortar expansion plan with just a few months' delay.
Nykaa is expecting its physical stores to reach pre-pandemic sales by the end of the year.
Recently, the brand unveiled Murad Skincare online, a brand that specialises in formulations with added vitamin supplements.