Nykaa Cosmetics Launches its First Ever Mascara Range

It's time to give your lashes a lift and get them to do the real talking as Nykaa welcomes its much-awaited Mascara range in the Cosmetics family. Nykaa Lash Talk Mascara lets you glam up any look with its gorgeously rich jet-black pigment. The no clumping, no flaking, waterproof formula has a long-lasting impact and leaves your lashes feeling feathery soft. From major volume to XXL lashes and dramatic curls, these mascaras give you that tailored lash effect and all-day comfort. Effortless to apply using a unique brush that evenly coats your lashes from root to tip without weighing them down.

The new Lash Talk Mascara range comes in three variants to match the lashes you need. Super Sizer is specially designed to give you major lash volume. If you have fine lashes then this mascara is your perfect match as it comes with a dense brush loading maximum formula to create fuller, plumper lashes. Like It Long mascara gives you that instant lash extension look. It is great for short lashes as it helps lengthen, define, and lift them. And finally, the Curl Power mascara, gives your lashes that dramatic curl you have always dreamt of.  The unique brush grabs, separates, lifts and curls your lashes, all in one go!

Nykaa Lash Talk Mascaras are designed for different types of eyelashes and their unique brushes help coat every single lash right from its root to the tip. The formula is waterproof, smudge proof and is non-flaky. It gives your lashes that intense black color, adds definition to your eyes and completes the look with a bang.

Reena Chhabra, CEO Nykaa Brands, “Eyelashes can really do all the talking which has been proved time and again, just by adding a dash of Mascara! Consumers are going all out to explore different products or procedures to enhance their eyelashes. At Nykaa we always listen to our customers; this has definitely been one of the most awaited launches, and we wanted to create a product that can give our consumers a quick, fuss-free and effective solution. This is our first launch in the Mascara family, so we have introduced 3 different variants to match the lashes you want, at accessible price points. Some consumers need volume, some want to curl, and some want their lashes to look lengthy, and we’ve got them all covered!”

Three years in the making, Nykaa Lash Talk Mascara has launched with a high-voltage video featuring the brand ambassador Janhvi Kapoor. Nykaa Beauty Lash Talk Mascara Range is 100 percent cruelty-free and paraben free.