Nykaa Fashion Launches Virtual Home Decor Store
Nykaa Fashion Launches Virtual Home Decor Store

Nykaa Fashion, the multi-brand e-commerce platform, best-known for its thoughtful curation of brands, has unveiled Nykaa Fashion Home, a new and beautifully designed virtual décor store, for those seeking to give their homes a touch of elegance and character.

The more time we spend indoors, the more invested we are in sculpting our personal spaces into zones that reflect our personality & taste and are comforting to the mind, body & spirit. Minor uplifts like a vibrant throw in your favorite unwinding corner, a breezy floral curtain behind your workstation, an accent piece on your coffee table, or a potpourri bowl by the bed, can go a long way in breaking the monotony of mundane days at home.

It is with this understanding that Nykaa Fashion has launched Nykaa Fashion Home, a meticulous presentation of the latest in kitchen essentials, dinner & serve-ware, furnishings, décor accessories, bath products, storage must-haves, and home improvement solutions, all handpicked to elevate your shopping experience and bring you the joy of discovery, every time you visit the store.

The curation features an exciting mix of homegrown and international brands such as Portico, D'décor, Meyer, AA Living, Mason Home, Ellementry, Rosemoor, Décor Remedy, and many more. In true Nykaa fashion, the curations will spark the imagination of those seeking a little inspiration for their home. Whether you want to swap out your current serve-ware for sustainable options or uplift your upholstery with a botanical vibe or infuse luxurious fragrances in every corner or simply bring the latest trend home, Nykaa Fashion Home is where you need to be.

Care has been taken to ensure a versatile range of offerings available to consumers through a truly seamless online and in-app shopping experience. In addition to high-quality, home solutions, Nykaa Fashion Home will also host specialized content, visual inspiration, and videos to guide shoppers through the nuances of interior styling and handy hacks for the house-proud.

Adwaita Nayar, CEO, Nykaa Fashion, and Founding Team Member, Nykaa, said, "We are excited to launch Nykaa Fashion Home for our shoppers who see their homes as a reflection of their personal style statement. The curation, discovery, inspiration, and convenience that have come to define the quintessential Nykaa Fashion experience will now transcend to our offering for home, complete with styling guides and customized content.  Our curations for Nykaa Fashion Home reflect the latest trends of the season and we're excited for our shoppers to begin discovering the products and brands we have lovingly put together for them."

The launch of Nykaa Fashion Home makes Nykaa Fashion an all-encompassing destination for your lifestyle needs. 

 
Stay on top – Get the daily news from Indian Retailer in your inbox
[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors
[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors
 

Salty has successfully raised Rs 5.4 crore in a recent funding round, securing support from marquee investors: Anicut Capital, All in Capital, Suashish Diamonds, JK Group, and other investors.

Founded with a vision to redefine fashion jewelry, Salty has rapidly become a beacon of style, resonating with consumers seeking distinctive and expressive accessories. This recent funding milestone not only highlights the brand's growing popularity but also signifies a new chapter in Salty's journey. The funds will be strategically used to foster team expansion and launch a new product range, as the brand continues its mission to provide high-quality and affordable fashion accessories to consumers.

"We are thrilled to have such experienced consumer space investors as partners. Their support speaks volumes about the potential that is there in this space and we are excited about the opportunities that lie ahead. This is not just a financial milestone; it's a testament to the hard work of our team and the unwavering support of our community. We aim to achieve 40 crore annual revenue run rate in 2024 and expand our design range to include over 3000 products,” said Kanishka Garg, Twishaa Gupta, and Sonaal Goel, Co-Founders of Salty.

We are excited to back Salty's vision of bringing high-quality and affordable accessories to Indian consumers. Salty has shown exceptional efficiency in its one-year journey. We believe that Salty has the potential to become a key player in the e-commerce and jewelry space. We look forward to collaborating closely with the Salty team to achieve their ambitious goals and contribute to their continued success," said Ajay Anand, Partner, Anicut Capital.

Ashish Goenka of the Suashish Group mentioned, "We were impressed by the team and think that this venture is aligned with the emergence of fashion accessories as a category today's generation is in tune with. The team has come up with unique designs which demonstrate that they have a pulse on what younger generations want."

With over a year under its belt, Salty has become one of India's fastest-growing accessories brands, having fulfilled more than one lakh orders. The brand's encouraging history is demonstrated by its approval into the Startup India Seed Fund program and a community of 100K followers on Instagram.

Salty is poised to strategically deploy the raised capital to fuel several key initiatives. These include recruiting for key positions, expanding channels, and fortifying the brand's digital presence with the release of an App, propelling them towards the ambitious milestone of becoming a 100-crore company in the next few years.

 

Next Story
Also Worth Reading