Nykaa Fashion has introduced its intimate wear brand ‘Nykd’. Nykd by Nykaa will be made available on the Nykaa Fashion and Nykaa.com website and app.
The Nykd is derived from the name Nykaa and inspired by its values of empowerment, inclusivity and authenticity. The brand is targeting at simplifying lingerie shopping by helping consumers understand their body types.
Nykd by Nykaa is debuting with a range of t-shirt bras designed for the Indian woman, including Akin to Skin, a first of its kind buttery soft modal bras, Breathe Shine, elevated nylon bras, and the Breathe Cotton collection, a range of cotton bras that are high on technology, comfort, and versatility. These collections will also be featuring panties and sleepwear, taking the total to 87 options across 3 categories providing over 800 SKUs.
Nykd by Nykaa is introducing with more than 30 sizes across bands and cups, along with size and fit guide for enabling customers to find their perfect fit.
Adwaita Nayar, CEO of Nykaa Fashion, said, “We are excited to launch NYKD by Nykaa, lingerie, sleep and athleisure brand from the House of Nykaa. For the past two years, we have pored over customer research and identified the need to create a brand that provides products for every body type, and educates customers on lingerie, a category that has for so long felt neglected.”
“We hope that Nykd will deliver on both – with functional, comfortable products steeped in the latest innovations in fabric and fit, as well as a user experience that will simplify the buying process. Over and above, as a brand, we will use our voice to support real women and celebrate real experiences (the good and bad!), which so often get glossily overlooked in today’s world of social media,” Nayar added.