Nykaa has launched e.l.f. Cosmetics, the widely renowned, much-loved beauty brand, in India.
Started in 2004, e.l.f. Cosmetics is 100% vegan and cruelty-free. It is known for developing high-quality, prestige-inspired cosmetics and skincare products at an extraordinary value
Commenting on the launch, Nykaa spokesperson said, “Nykaa always strives to create an inclusive world where individuality, as well as uniqueness, are celebrated through our consumers’ expressions, versatile cosmetic brands, and a never-before-seen experience for our beauty buffs. e.l.f. Cosmetics is a cult beauty brand, that is not only one of the most in-demand brands in India but also one that offers quality products at superb price points and we couldn’t be more thrilled to launch it only at Nykaa.”
Some of e.l.f. Cosmetics’ best-selling items are Poreless Putty Primer, 16HR Camo Concealer, SRSLY Satin Lipstick, Bite-Size Eyeshadows, and the Supers Collection.
Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty, stated, “We are excited to celebrate the beauty of every eye, lip, and face in India. For years, our consumers have been asking us when we will be available in India, and we are proud to bring our products to them with Nykaa. We are also looking forward to reaching new consumers and beauty enthusiasts with our superpowers.”
e.l.f. Cosmetics will be available only on the Nykaa website/app and in select Nykaa stores.