With the recent launch of the Nykaa Amla & Curry Leaves Hair Care Range, Nykaa Beauty has further strengthened its growing haircare portfolio.
Addressing the rising demand among Indian consumers for solution-led hair care, Nykaa Naturals launched its Hair Care portfolio earlier this year.
With super-ingredient powered shampoos, conditioners, and hair masks, there were two different variants available in the range so far - Nykaa Naturals Apple Cider Vinegar & Ginger and Nykaa Naturals Onion & Fenugreek. The latest addition, Nykaa Amla & Curry Leaves uses formulations crafted by traditional superfoods to especially address hair fall concerns.
The current launch addresses a solution to one of the most common concerns, hair fall, combining international formulations with the science of ‘natural ingredients’, curated for all hair types. Amla helps in reducing hair fall by enhancing blood circulation in the scalp and strengthening hair fiber, follicles, and shaft, whereas curry leaves reduce hair thinning and accelerate hair growth. They powerfully nourish and repair, while improving the overall hair quality.
Reena Chhabra, CEO, Nykaa Brands, said, “Over the last year, there has been a clear shift towards products that focus on natural ingredients and are safe, gentle, yet effective when used. Consumers are looking for solutions with advanced benefits beyond the basic hair care routine. This encouraged us to add to our existing hair range, Amla & Curry Leaves, which targets the most common hair concern of hair fall. We create rigorously researched, nature-friendly formulas that meet international standards and are free of harmful chemicals. The Nykaa Naturals Hair Care range features ingredient-led solutions, to tackle specific hair concerns while ensuring everyday health care for hair.”
Nykaa Naturals Hair Products are dermatologically tested, 100 percent cruelty-free, SLS/ SLES free, and paraben-free.
Nykaa Naturals Hair Range is available on the Nykaa website/ app and in-stores across India and is priced at Rs 399 for the Shampoo, Conditioner, and Rs 599 for the Hair Mask.