Nykaa to now woo men with the launch of men's fashion category

This introduction is the next big step for the company after it launched the NykaaMan website and app dedicated to men's grooming in 2018.
Nykaa to now woo men with launch of men’s fashion category

Nykaa Fashion has introduced the men’s fashion category on its website and app. With this launch, the multi-brand e-commerce fashion portal will be offering men fashion and grooming products across more than 560 brands and 42,000 products.

This introduction is the next big step for the company after it launched the Nykaa Man website and app dedicated to men’s grooming in 2018.

Nykaa has come up with the men’s fashion category with a view to cater to all lifestyle shopping needs of men. The men’s category will be providing clothing, footwear, eyewear, sportswear, and accessories across over 60 brands like GAP, Louis Phillipe, Raymond, Adidas, Skechers, Pepe Jeans, Hidesign & more.

Nykaa to now woo men with launch of men’s fashion category

Anchit Nayar, Chief Marketing Officer, Nykaa, said, “It has long been the vision of Nykaa to bring the pillars of our brands, curation, content, and convenience to both women and men across India.”

“With the launch of our men’s category of fashion products on Nykaa Fashion and our already existing grooming offer on Nykaa Man, men across India will be able to shop for all their lifestyle needs at Nykaa with a guarantee of 100 percent authenticity, as well as exciting content to discover new trends and products,” he added.

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