Nykaa Unveils 'The Global Store' to Provide International Beauty Brands in India
Nykaa Unveils 'The Global Store' to Provide International Beauty Brands in India

Nykaa, one of India’s leading beauty and fashion e-commerce platforms, has launched 'The Global Store', which aims to bring international beauty brands to Indian consumers through a cross-border e-commerce platform. The Global Store can be easily and exclusively accessed through the Nykaa mobile application.

The brands endeavor to be fully compliant with all Indian e-commerce regulations on imports and will display one all-inclusive price, that is inclusive of all customs, duties, and taxes. Customers will be required to provide KYC details as per the applicable government regulations. Orders will be shipped and delivered within 7 to 20 days from the offshore fulfillment centre, directly to the customers’ doorstep.

Through the Global Store, Nykaa brings a strong network of authorized retailers of international brands to India. In order to deliver its promise of authenticity, Nykaa will accredit only a single vendor to each brand.

The platform offers labels from countries across the world including the US, South Korea, Finland, Australia, and Dubai, among others. These brands have been carefully selected and chosen based on global trends. The focus has been on specific skincare concerns, artisanal beauty, mineral-based makeup, plant-powered haircare, and science-based clean beauty.

Some of the prominent brands on The Global Store include the recently launched brand Dr. Barbara Sturm, Pur Cosmetics, Butter London, Cosmedix Skincare, Erno Laszlo Skincare, Rahua, and Rodial among others.

Nykaa Spokesperson said, "We are thrilled to launch the Global Store on Nykaa. While we have witnessed the demand for a diverse range of international brands from consumers over time, these brands have faced multiple challenges in the past to enter the Indian market. This platform aims to effectively bridge the gap between global brands trying to tap the Indian market and customers who desire to shop for the best of the brands.

Through 'The Global Store', Nykaa continues to empower its customers by democratizing the access to a host of international brands by giving choice, authenticity, and convenience."

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