Professional skincare brand O3+ will be multiplying its annual revenue towards Rs 300 crore in the current FY and aims to grow over 20 percent by 2023-24. The brand aims to generate more revenue with a modified business model and its expansion in the D2C segment reaching out to its clientele in tier l and lll cities.
Since its inception in 2004, catering to premium customers through the salon industry, the brand has grown immensely in the beauty and personal care space. Starting with a humble beginning, O3+ has today captured major market share for its products across India moving towards an annual turnover of Rs 300 crore.
With a mission of Skin solutions and empowering beauty therapists, O3+ was initially introduced to beauty parlors and salons. Later, the brand decided to expand itself in the retail segment to make its economical, as well as premium ranges available to its consumers even in non-metro cities. During the pandemic phase, a boom in D2C (direct-to-consumer) platforms was seen, resulting in a major increase in its demand. The brand has even worked rigorously to position itself online as a direct-to-consumer brand giving enough importance to social media channels with almost half a million followers on Instagram. The brand has grown with its tremendous fan following, word of mouth, and trust without any brand ambassador which makes the brand unique in the salon industry.
Vineet Kapur, Founder, and MD – O3+ shared, “Entering into retail accelerated our growth, given the shift towards high quality and trusted wellness products, and larger presence of e-commerce globally, we have been able to capture the majority of beauty and personal care market. We analyzed and scaled the numbers of our annual sales post our expansion in the D2C platform covering majorly all regions across the country. With a strong consumer base and focused business strategies our annual turnover saw a bigger jump in recent years, in fact, our 25 -30 percent revenue generation is garnered from the Retail segment and we aim to grow more than 20 percent by 2023-24.” Along with the same, the brand is now focussing on empowering beauty advisors with its advanced range of products and skincare solutions."
Vidur Kapur, Director O3+ commented, “We not only deal in professional range of treatments and products but also give hands-on training and education for the same. Working on the principle of ingredient technology, along with a team of chemists, cosmetologists, and dermatologists, O3+ possesses a complete understanding of how ingredients interact with the skin to help their clients get the best result. Today, O3+ is one of the most trusted brands for more than 1,00,000 beauticians across India for its product ranges right from facial kits to serums, masks, face packs, toners, bleach, peels, eye care, and hair care range, and a lot more with a price segment starting from Rs 155.”
Having its own massive production facility, the brand has gained an extensive presence across India, Nepal, and Bangladesh, and is also seeing traction in Dubai and Canada. O3+ is also set to introduce more premium ranges for its customers and add unique services with premium salons for its product offerings.