OBEETEE Announces Robust Retail Expansion Plans for India

To commence this expansion, OBEETEE has launched the OBEETEE retail store at Famous Studio Worli, Mumbai
OBEETEE Launches Robust Retail Expansion Plans for India

OBEETEE rugs have been admired and appreciated all around the globe. The company has a presence in the international markets as well as in India via a retail store in Delhi and an e-store. It has deep roots in India, its tradition, and its culture, which is why the company has introduced an expansion plan to weave its existing presence into the map of its home country. 

“OBEETEE is a legacy brand that has been offering an exquisite range of rugs and carpets to global and Indian markets. We are being recognized for our quality products and unique designs as well as patterns that have made us what we are today. However, major of our business has been primarily through exports, this is one of the major reasons for expanding our business in the Indian market,” Rudra Chatterjee, Chairman at OBEETEE, said.

To commence this expansion, the company has launched the OBEETEE retail store at Famous Studio Worli, Mumbai. It has gone back to the roots and similarly recreated this store. The store also boasts customized lighting suitable for all times in the day. The Mumbai store is set to be one of ten exclusive retail stores that the company aims to open across the country in the next 3 years.

“Along with the digital presence, OBEETEE aims at marking its physical presence across the country with the announcement of its 10 exclusive stores pan India in the next 3 years. Being easily accessible, our rugs will now be available at multiple brand stores across the country and designer outlets. This expansion plan aims at the increased brand presence and accessibility to people pan India,” Chatterjee, Chairman, OBEETEE added. 

The brand has recently announced its first shop-in-shop store at Art Livings in association with designer, Anju Modi and architect, Rajiv Goyal. The concept of a shop-in-shop experience allows for a beautiful amalgamation of different artists and their visions, thus, gives the customer a one-stop shopping destination.

Owing to the success of this, the company announced 30 shop-in-shop stores. These also consist of biodegradable tea cafes in Tier-II and Tier-III cities that will be the prime destination for a relaxing afternoon of sipping tea and letting the world of luxury, craftsmanship and intricacy engulf you.

“OBEETEE, upon completing 100 years in its birth country decided to launch an exclusive collection for the homegrown audience, aiming at adding life to every home. Hence, we are announcing the launch of our domestic collection with the Puja rugs and the minimalist collection being your pick this festive season. To emphasize this, we have launched an all-new domestic collection, offering premium products to India,” Angelique Dhama, CEO at OBEETEE Retail Pvt Ltd, said.

In addition to the association with designer Anju Modi, OBEETEE carpets will now be available at other renowned designers’ stores who have been a part of the Proud to be Indian series such as those of Tarun Tahilliani, JJ Valaya, and Shantanu & Nikhil, among others. 

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