Onelife Nutriscience Pvt Ltd partnered with Shoptimize to manage its end-to-end e-commerce solutions and online growth for its flagship brand Onelife, a premium preventive healthcare brand. The partnership will enable Onelife to implement a streamlined, data-driven approach to the D2C channel through Shoptimize’s end-to-end platform. The healthcare brand also received funding recently from Wipro Consumer Care-Ventures, the venture capital arm of Wipro Consumer Care and Lighting.
In the wake of the pandemic, Indians are eager for solutions to boost their immunity and protect their health against Covid-19 and other viruses that may infiltrate the country. Social distancing norms in the wake of the pandemic necessitated a move to D2C e-commerce and also brought about a renewed interest in healthcare and immunity products. In this regard, Onelife offers tailored nutraceutical solutions that combine age-old wisdom with the latest advances in pharmaceutics to benefit people of every age. As Indians increasingly turn to their smartphones to cater to all their needs, it was a natural choice for the WIPRO-backed Onelife to move to a D2C e-commerce platform that brought them closer to their customers pan-India while offering the convenient shopping experience that buyers have come to expect.
Mangesh Panditrao, Co-Founder & CEO, Shoptimize, says, “India has a rich heritage of healing through nutritional choices and immunity-boosting medicine, and recent years have seen the millennial generation moving towards more preventive care and a health-conscious lifestyle to combat the ill-effects of pollution and stress. Also, the rise in disposable income across households has prompted Indians, particularly millennials, to invest in healthier food choices and better fitness regimes, and nutritional supplements are a big part of that. There is, thus, considerable scope for brands like Onelife to connect with customers online and assist them with choosing the right healthcare products for themselves, which is where a D2C e-commerce platform plays a critical role.”
“Last year was a turning point in the healthcare sector, and the use of digital technology in healthcare was brought to the forefront. However, there is still a growing disparity between the care seekers' needs and traditional healthcare services. We are here to bridge the gap by leveraging technology to develop locally relevant and innovative digital solutions for brands across sectors. Our technology includes pre-built integrations for a full ecosystem of payment gateways, shipping partners, POS systems, and more, as well as the ability to scale as the brand’s products, visitors, and transactions increase. We are thrilled to partner with Onelife and look forward to contributing to the brand’s success,” he further adds.
Gaurav Aggarwal, CEO & Founder, Onelife India, states, “We see a lot of potential in the D2C space, especially after witnessing how much e-commerce has grown since Covid-19. There was a clear need for an eCommerce partner that would grow with us and enable us to cater efficiently to health-conscious online shoppers, and Shoptimize seemed to be a good fit. We particularly appreciated how Shoptimize’s platform would enable us to foster a close, authentic connection with our target audience. Customers naturally want the best when it comes to healthcare products, and it’s essential for them to know us well so that they can trust our products as the best option for a healthy lifestyle. The Shoptimize partnership will help us foster that direct connection based on trust.”