OnePlus is eyeing to launch 100 experience stores across 50 Indian cities this year.
The premium smartphone maker has collaborated with distributors Subham Ventures and DSS Enterprise in order to boost its retail presence across the country. This partnership will enable customers to purchase OnePlus devices from retail outlets.
Presently, DSS Enterprise and Subham Ventures have 130 and 100 retail stores respectively in Tamil Nadu.
Tamil Nadu: An important market for OnePlus
The partnership with the two distributors is in line with OnePlus’ strategy to strengthen its offline touchpoints, and hope OnePlus community in Tamil Nadu would greatly benefit.
Siddharth Deshmukh, Head of Modern and General Trade, OnePlus India, said, “Tamil Nadu is a very important market for us. Through our partnership with leading distributors, DSS Enterprise and Subham Ventures, we intend to bring our products even closer to our audience that is primarily based offline.”
Selvakumar M, Managing Partner, DSS Enterprise, stated, “DSS Enterprise has gained wider outreach in Tamil Nadu, and will enable technology enthusiasts to experience the premium OnePlus devices at several new stores supported by us.”
P Balasubramaniam, Managing Partner of Subham Ventures, added, “It is a remarkable opportunity for his company to be an integral part of OnePlus's retail growth plan in Tamil Nadu. We have relevant patronage in the state, which will enable OnePlus to reach out to its target audience across several districts in the state. We are confident that this will be a truly fruitful association.”
Oneplus’ Experience Store in Coimbatore
In November 2019, OnePlus launched an experience store in Coimbatore, Tamil Nadu.
Darshana Bala, Regional Marketing Head, OnePlus India, said, “At present, the brand has over 25 experience stores, nearly 70 service centres, and is present in 2,000-plus large format retail stores across India.”
The company is further pumping Rs 1,000 crore into its India R&D centre, as the country figures big on the company’s global growth plans.