OnePlus strengthens retail footprint in Kolkata with new Experience Store launch

The company is further eyeing to operate 100 new OnePlus Experience Stores across the top 50 cities of the country by the year 2020.

OnePlus has launched a new Experience Store in Kolkata at Stephen Court in Park Street. With this, the global technology company has strengthened its presence in Kolkata.

The new state-of-the-art Experience Store is spread over nearly 5000 sq ft. It is equipped with a service centre and celebrates OnePlus coffee experience, making it a one-of-a-kind premium retail experience for all customers in the city.

Vikas Agarwal, General Manager, OnePlus India said, “We are excited to be expanding our presence in Kolkata with the launch of the city’s second OnePlus Experience Store. At OnePlus, we are committed to providing our customers with an end-to-end premium experience and look forward to catering to our growing community based here.”

With this expansion, the brand is moving towards its aim to make India OnePlus’ second global headquarters.

Currently, OnePlus is present in more than 2000 offline stores across India. The company is further eyeing to operate 100 new OnePlus Experience Stores across the top 50 cities of the country by the year 2020.

Kolkata: An important market for OnePlus

With a rapidly expanding user base, Kolkata is one of the most important markets for OnePlus.

The newly launched store is part of the brand’s ongoing endeavor to enhance its offline presence and create additional retail touchpoints for users to physically engage with the brand on a more intimate level.

Popular Bollywood actor Mouni Roy, who was present at the launch, stated, “Smartphones are an absolute necessity today. They have formed an intrinsic part of our lives, almost becoming an extension of our personalities in a way. I am truly delighted to be associated with a brand that is so popular with young and passionate tech enthusiasts. It feels wonderful to be a part of OnePlus’ journey as it brings its premium user experience to its fans in Kolkata with this brand new Experience Store.”

Offers provided to customers by New Store

The new OnePlus Experience Store will allow customers to avail instant discount up to Rs 3000 on HDFC bank card transactions when they buy OnePlus 7T Series. The customers will also get No Cost EMI up to 12 months on purchase of OnePlus 7 Pro and OnePlus 7T Pro on popular bank credit card transactions, valid till the end of January 2020.

“The new store will allow customers to engage with the brand on a more personal level and get a sense of the signature OnePlus premium experience,” Agarwal added.