‘Vision’ is what drives businesses around the world. With a vision towards creating its own niche in the eyewear market, Anvidha Technologies Private Limited will be introducing a new entity ‘EyeMyEye’ in India. Streamlining their vision with a fresh start is the team that led their earlier brand to become one of the largest online optical players in India’s Eyewear Market. Eyemyeye.com will be launched under the aegis of Ganesh Iyer, Founder & CEO, Anvidha Technologies Private Limited.
With a team size of 150+ members, bringing forth vital knowledge & experience in their armor, EyeMyEye is a leap to success. Further, the brand’s 70,000 sq ft warehouse cum office space in Gurugram and the capacity to furnish 5000+ orders per day, elevates it to a growth stage.
The new entity is likely to take the VC route. Commenting on the development, Ganesh Iyer, Founder & CEO, Anvidha Technologies Private Limited, said, “As of today, we hold 100% ownership in EyeMyEye, however, there has been substantial interest from the investor community envisioning the current market size plus the success of our last venture. We became one of the second largest players in the category in a short span and this time we plan to expand all our boundaries. We are open to investments and are currently in discussion with a couple of Global International Partners.”
The EyeMyEye team is anchored by its members’ diverse and robust domestic and international experience in the eyewear industry. By being a part of a global network for over 6+ years, the team is focused on giving the Indian audience, the best quality products at unmatched prices, which is currently a challenge in the domestic market. Their global exposure in the past will give them a great upper hand at maintaining quality standards while their Pan India experience will help them to cater to Indian customer’s pockets and preferences.
Launching in May 2021, with India’s largest media campaign, Eyemyeye will have the largest share of voice in the market. The brand also plans on bringing in big bang offers & never seen before prices for the customers.
Homes R Us has forged a partnership with MoEngage, a marketing automation and customer engagement platform with headquarters in Bengaluru and San Francisco. The collaboration aims to bolster Homes R Us' connection with customers, comprehend their requirements, and offer tailored experiences that resonate deeply with them.
Established in 2003, Homes R Us boasts 24 stores across the Middle East, recognizing the pivotal role of meaningful customer interaction within the retail sector. Through MoEngage, Homes R Us intends to furnish personalized recommendations, craft targeted promotions, and dispatch timely notifications across various customer touchpoints, thereby amplifying satisfaction levels and fostering enduring loyalty.
"MoEngage emerged as our preferred choice owing to its comprehensive insights-driven engagement platform, enabling us to customize our interactions with customers based on real-time data and analytics," stated Priyanka Juneja, Digital Marketing Manager at Homes R Us.
With MoEngage onboard, the brand endeavors to enhance customer retention and lifetime value. Additionally, it aims to achieve tangible bottom-line growth by refining conversions, mitigating churn, and maximizing revenue streams through refined engagement tactics.
"We are excited to serve as the proud martech partners for Homes R Us. The brand has consistently prioritized a customer-centric approach, and through our collaboration, we aspire to fortify this commitment," remarked Sweta Duseja, Director of Customer Success at MoEngage.
Joining the ranks of over 1500 global enterprises spanning 35 countries, including Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Ola, Oyo, and Mashreq, Homes R Us entrusts MoEngage to deliver a seamless experience across diverse devices and interaction points.
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