Over 11,000 offline retailers and neighborhood stores from Maharashtra have been registered as sellers on the ‘Local Shops on Amazon’ program. The program brings the benefits of e-commerce to offline retailers and neighborhood stores. It helps supplement the existing footfalls at their offline stores with a digital presence on Amazon India and expands their reach.
The program helps customers discover products from neighborhood stores in their city from the convenience of their homes while helping local shops transform into digital stores. With this program, sellers can sell to customers beyond their immediate vicinity, using their existing delivery mechanisms or engaging with identified courier partners. They can also leverage other fulfillment programs from Amazon like Easy Ship and Seller Flex to further expand their business within their cities and other locations across India. The program has played a key role in helping local offline retailers and neighborhood stores across India sustain their livelihoods and jumpstart their business amidst the unprecedented pandemic.
Launched in 2020, Local Shops on Amazon currently has more than 75,000 offline retailers and neighborhood stores from over 450 cities, including metros and tier II and tier III cities. This includes 11,000 stores from Maharashtra that are spread across cities like Mumbai, Pune, Nagpur, Nashik, Aurangabad, Thane, Kolhapur, Satara, and Sangli among others. These sellers offer customers in their cities a wide range of products including fresh flowers, home and kitchen products, furniture, electronics, books, and toys.
Vivek Somareddy, Director Fulfillment Channels at Amazon India, said, "We are excited to see the rapid scale-up of the Local Shops on Amazon program across the country including Maharashtra. In less than 18 months of launch, the program has over 11,000 local offline stores from the state who have registered as sellers and are benefiting from selling on Amazon India. It brings to light how digital enablement can help lakhs of offline retailers, micro-entrepreneurs and other small businesses across the state get online and contribute to a digital economy."
"With the upcoming festive season, we remain committed to bring more and more local offline retailers on the program and help accelerate their business. With Local Shops on Amazon, we remain focused on enabling access to a larger customer base for sellers in their cities and beyond, while providing impetus to create strong brands," he added.
Amazon has recently announced its commitment to onboard 1 million offline retailers and neighborhood stores by 2025 through the Local Shops on Amazon program. To help the discovery of the unique local selection offered by these sellers for customers, Amazon will launch a dedicated storefront on its marketplace which customers can access in regional languages and also encourage the participation of these local sellers in onsite sale events.