Pabrai's Fresh and Naturelle Ice Creams Announce Expansion Plans

Pabrai's Fresh and Naturelle Ice Cream is run by the Pabrai family based in Kolkata, a family which has been in the ice cream business for the last 37 years and is affectionately called the 'Icecream walas'.
Pabrai’s Fresh and Naturelle Ice Creams Expands Offline Presence, Announces Post-Covid Expansion

Foodies all over India have a reason to rejoice as the much-loved artisanal 100 percent natural ice cream of Kolkata-based Pabrai’s Fresh and Naturelle Ice-creams is planning a major expansion in view of the post-Covid surge in demand. 

Having multiple stores in locations like Kolkata, Howrah, Kalyani, Bangalore, Chennai, Vijayawada, Bhubaneshwar, Dhanbad, and Indore as well as cloud operations in cities like Delhi, Siliguri, Ahmedabad, and Mumbai, the exotic and exclusive ice cream maker planning to open 14 stores in 7 cities and restart retail parlors stores and cloud services will take the total number of stores to over 50 across the country.

Pabrai’s Fresh and Naturelle Ice Cream is run by the Pabrai family based in Kolkata, a family which has been in the ice cream business for the last 37 years and is affectionately called the 'icecream walas'. The company is spearheaded by Anuvrat Pabrai and supported by his two sons - Kunal Pabrai and Nishant Pabrai. The expansion also entails setting up a new state-of-the-art production facility to cope with the expansion of the retail footprint of Pabrai's Ice Cream.

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Anuvrat Pabrai, the head of Pabrai's Fresh and Naturelle ice creams and Vice President of the Indian Ice Cream Manufacturers Association (IICMA) said, "We are extremely excited to be back to serving our customers, who have loved our innovative ice-creams since 2008, including products like Pabrai’s Nalen Gur ice cream which is our own invention! Few of our stores in some cities had to shut down during the pandemic because rental concessions were not given by landlords in these cities. After two years, we are happy to be back to sweeten our customers' summers with our new and existing range of products.

Pabrai’s fruit range is made of 100 percent natural ingredients with no artificial colors and no artificial flavors. Since makers do not use canned fruits, our fruit ice creams are seasonal. Its summer special ice creams include Alphonso Mango, Jamun, Leechee, Himsagar Mango Watermelon, and Musk melon among others.
  
The non-fruit flavors are made from only high-grade natural ingredients. For instance, the Vanilla ice cream is made from high-quality Vanilla pods, while the Chocolate ice cream is made from the highest grade of naturally processed Cocoa.

Pabrai's Sugar-free ice creams are made from prebiotic fourth-generation sweeteners which are made from plant sources and leave no lingering after-taste. Pabrai's plans to introduce newer flavors in the Sugar-Free range shortly. The Sorbet range includes flavors like Tamarind, Aam Panna, Falsa, and Lime Lemon Sorbet. Also in the pipeline are vegan ice cream.
  
Pabrai's latest introduction is Ruby Chocolate ice cream which is the fourth type of chocolate apart from Milk, Dark and White chocolates. Ruby Chocolate ice cream has a fruity taste and is pink in color. Pabrai's is the first brand to introduce Ruby Chocolate ice cream in India and probably the world. Pabrai's looks forward to the support of all its customers and lovers of ice creams.

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