Paree Expands its Product Portfolio, Launches Paree Prima Reusable Menstrual Cup

The brand launched Paree Prima Reusable Menstrual Cup, to provide a modern solution to the young urban woman. The launch willl be in association with Flipkart and the product will be only available on it.
Paree Expands its Product Portfolio, Launches Paree Prima Reusable Menstrual Cup

Paree, the homegrown brand by Soothe Healthcare has announced its product expansion under its feminine hygiene vertical. 

The brand launched Paree Prima Reusable Menstrual Cup, to provide a modern solution to young urban women. The launch will be in association with Flipkart and the product will be only available on it. 

Paree Sanitary Pads has owned the space of feminine hygiene by understanding the requirement of young urban women and giving them solutions for their ever-evolving needs. Keeping up with the momentum and providing women with the right menstrual aid, the brand has added menstrual cups to its existing range of feminine hygiene products. 

Mandeep Singh VP, Sales, and Strategy, Soothe Healthcare said, “We are very happy to have partnered with Flipkart for this launch. Flipkart is one of the largest e-commerce platforms in India and this partnership will enable Paree Prima menstrual cup, designed to suit the menstrual needs of the modern Indian woman, to reach its target audience.”

Aditya Maheshwari, Senior Manager – Grooming, Flipkart said, “Menstrual hygiene is the biggest problem of female market in India, also it is one of the fastest-growing categories YOY in e-commerce and in Flipkart. We are proud to be associated with Soothe health care and launching the innovative products in this category.

Approved by the FDA, the Paree Prima Reusable Menstrual Cup is made of soft, 100 percent medical-grade silicone that is flexible and safe to use. The vacuum-locked seal ensures leakage protection and can cover you for up to 10 hours. The nature of the cup makes it toxin and allergy-free while also preventing Toxic Shock Syndrome.

The cup can be used for up to 5 years making it sustainable and eco-friendly. The product is available in three sizes- Small, for young girls below the age of 18 and capacity of 16ml, Medium for girls above the age of 18 who have not given birth and capacity of 21ml, and Large for women above 18 years and given birth with a capacity of 26 ML of blood. The newly launched product will be available on Flipkart at the introductory price of Rs. 249/- for all three sizes.

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