Homegrown personal hygiene products company Paree announced Bollywood actor Janhvi Kapoor, as the new face of the brand. Janhvi will be endorsing the brand Paree and advocating the importance of menstrual hygiene. The brand has also launched a new campaign featuring Janhvi Kapoor with its new range of sanitary pads – Paree Super™ Ultra with Double Feathers™.
With Janhvi Kapoor coming onboard, the aim is to establish the brand’s identity as a young Indian brand disrupting the feminine hygiene market.
The new TVC is an interesting and lighthearted take on the widely used comment –“ Iskey toh parr nikal aaye” which a girl gets to hear whenever she challenges societal norms & boundaries. The new communication with Janhvi Kapoor spins this notion on its head by asking women to not hold back during periods physically or psychologically.
Sahil Dharia, Founder and CEO, Soothe Healthcare, said, “We are excited to have Janhvi Kapoor as our brand ambassador. She is a young and talented actor with a strong connection with the youth of the country. As a feminine hygiene brand, we understand the many avatars of the modern Indian woman and provide them with products as per her needs. Janhvi despite being a star comes across as real and relatable which endears her to the girls out there making her a perfect fit for the brand. We look forward to this association.”
Paree Sanitary Pad’s partnership with Janhvi Kapoor will not only give the brand a strong face but also someone who personifies the brand philosophy of strength and empathy. The company is soaring high and through this association, it aims to reach out to its consumer base in more relatable ways.