Creating waves in the menstrual hygiene space, Paree, one of India’s leading feminine hygiene brand, has collaborated with Bollywood’s newest release – Saina, a biographical sports film starring Parineeti Chopra as Saina Nehwal.
The film is based on the life of ace Badminton player Saina Nehwal, who is also associated closely with brand Paree. The brand in its endeavor to empower women to prioritize themselves and their dreams and become champions associated with the film.
Celebrating women achievers like Saina Nehwal, through this association Paree salutes champions. The film showcases the journey and struggles of Saina from a young girl to become the badminton champion that she is. The film highlights the fact that it takes a lot to become a champion. With the same thought, Paree released co-branded promo with Parineeti Chopra that represents Bharat ka heavy flow Champion, Paree Sanitary Pads supporting Bharat ki Champion, Saina.
Parineeti Chopra as Saina Nehwal in the collaboration, conveys a strong message to young girls that to become champions they face everyday challenges like heavy flow on their period days, they need Paree HeavyFlo Champion, which is Bharat ka Champion pad for Bharat Ki Champion Saina.
Commenting on the association, Sahil Dharia, Founder and CEO, Paree said, “We at Paree are committed to create a sense of confidence in every girl and to be a champion by prioritizing her needs. Our Paree girl is born empowered; she just needs her wings so she can shine. It is gratifying to have Saina as the voice of our brand and our philosophy. Her persona is truly inspirational, and her ambitious aura strengthens the spirit of womanhood among youth. Through this association we have taken our vision to a larger platform that we believe can encourage and motivate every girl to dream big and be a go-getter like Saina and Parineeti.”
Vinod Bhanushali, President - Media, Marketing, Publishing (TV) and Music & Co-Producer (T-Series) of Saina says, “Through this visual montage, Paree aims to create a platform for women to shine and encourage them to champion through every challenge. Paree has been a pioneer in the women hygiene space with innovative and progressive approach on menstruation. Saina is a story of a young girl who dreamed, fought all odds, and challenged herself to become World No. 1 badminton champion. The brand collaboration was a perfect fit for the film.”