Parle Agro Forays into Dairy Segment with 'Smoodh' brand
Parle Agro Forays into Dairy Segment with 'Smoodh' brand

Parle Agro has ventured into the dairy segment by introducing flavored milk products under the brand name 'Smoodh'. The diversification is backed by in-depth research and extensive investment in modern and innovative technologies to build a robust dairy infrastructure and introduce novel products to Indian consumers.

With a price of Rs 10 for an 85 ml tetra pack, the homegrown beverages firm aims to disrupt the dairy segment.

The company said in a statement, “With this offering, Parle Agro is gunning to grow the branded flavored milk market in India from the current Rs 800 crore to Rs 5,000 crore in the next four years.”

Smoodh is available in two flavors, chocolate milk, and toffee caramel. The brand aims to target consumers across all age groups. Smoodh also meets the need of consumers looking for a quick energy boost or a quick sweet fix, equivalent to that of a Rs 10 chocolate bite.

Nadia Chauhan, Joint Managing Director and Chief Marketing Officer, Parle Agro, said, “Years of dedicated R&D (research and development) have gone into developing this incredible product. And, like all Parle Agro products, I am extremely happy and delighted to finally launch it in the market for our consumers to experience.”

Parle Agro, having a turnover of almost Rs 7,000 crore, operates in fruit juice-based drinks and packaged drinking water.

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