PayNearby Launches RuPay Shopping Card for Retailers
PayNearby Launches RuPay Shopping Card for Retailers

PayNearby, India’s largest hyperlocal fintech startup, has partnered with YES Bank and National Payments Corporation of India (NPCI) to launch PayNearby Shopping Card, enabling its retail partners to derive maximum benefits of digital commerce in the mass market category. The new offering aims to enable PayNearby retailers to seamlessly consume a range of digital services, like e-commerce, e-learning, online gaming, online music and videos, monthly recharges and utility payments in a secure, risk-free mode.

India has a large underbanked, un-carded, digitally shy population who still transact in cash. Mass market penetration of digital services in India is challenged because of the limited adoption of digital money. The launch of PayNearby Shopping Card powered by RuPay is aimed to enable mass-market adoption so that cash digitization options are available at grass root levels.

The PayNearby Shopping Card will offer retailers a safe and simple payment instrument to fulfill their digital commerce requirements. The card is easy to use and is enabled across 10 lakh plus PayNearby retail touchpoints, across 17,000 plus PIN codes in the country.  The retailers can avail the card by completing the KYC. The maximum wallet balance at any point in time can be Rs 1 lakh and users can transact up to Rs 5 lakh monthly and Rs 25 lakh annually. 

PayNearby is committed to uplifting the technology-shy population and taking them up the digital curve so that the benefits of digital advancements can be more widespread. Active usage of these cards will be promoted through tailored campaigns for both retailers and consumers. The new offering aims to boost online transactions across platforms in e-commerce purchases, monthly utility payments, mobile recharges, online education subscriptions, and more. In post COVID era, when contactless payments and digital commerce have become so significant to avail services, PayNearby aims to enable masses to access these benefits through PayNearby Shopping Card powered by RuPay.

The prepaid card is a secured payment instrument and mitigates the risk of cyber fraud, especially in the case of high-volume transactions. While it operates very similar to a debit card, unlike the latter, the PayNearby Shopping Card is linked to a PayNearby wallet rather than a bank account. Users can load as much or as little money as they are comfortable with, thus minimizing risks while securing payments. Fraud protection mechanisms put in place ensure transactions are secure and there is no data compromise.

One of the most salient features of the offering is that it enables the user to seamlessly lock/ unlock the card digitally while also offering a summary of the transaction statement which in turn helps users to keep their spending under check.

Commenting on the announcement, Anand Kumar Bajaj, Founder, MD & CEO, PayNearby, stated, "We are delighted to partner with NPCI to launch the PayNearby Shopping Card powered by RuPay, a virtual prepaid instrument that ensures secure transactions. Our Digital Pradhan network has been at the forefront of the pandemic, serving as corona warriors and providing seamless banking at the grassroots level. We have been processing over Rs. 100 crore transactions daily since the lockdown, and handling large volumes."

"The launch of PayNearby Shopping Card powered by RuPay will act as a catalyst in our cash digitization efforts and help us uplift local communities by enabling access to a lot of digital services, which were earlier limited to 10% of India’s population who had access to digital money. It is our duty to ensure that our retailers and our customers get the maximum benefit of digital advancements in these challenging times, while assuaging any concerns of misuse and cyber frauds," he added.

PayNearby retailers offer a host of non-financial services such as travel ticket booking, utility bill payment, and mobile recharges among others to the local population which requires a digital mode of payments. Additionally, where cash on delivery (COD) is not available it becomes a challenge for a customer to avail e-commerce and other services as they are required to pay digitally in advance. These customers are unbanked and underbanked and do not have access to digital payment instruments. The virtual prepaid card can play the role of an enabler offering access to assisted agent banking as the retailer can seamlessly pay for the customer using the PayNearby Shopping Card.

Praveena Rai, COO, NPCI, said, “We are pleased to partner with PayNearby and launch the PayNearby Shopping Card. Through this strategic partnership, we endeavor to deepen the financial inclusivity in the country and empower the underbanked population with seamless digital payments facility for their day to day transactions. This initiative enables small scale, local retailers, to upgrade and add value to their businesses with digital commerce facility, this will also act as a driving force for local retailers to onboard into the digital payment ecosystem. We believe this collaboration is a step ahead towards realizing our vision of digital payments for all.”

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading