Paytm to Collab with Flipkart for The Big Billion Days 2022
Paytm to Collab with Flipkart for The Big Billion Days 2022

One97 Communications Limited, the parent company of Paytm, has announced its partnership with Flipkart’s flagship event - The Big Billion Days - to be the payment partner.

During The Big Billion Days, customers shopping on Flipkart will receive a Rs 25 instant cashback on purchases of Rs 250 and above on paying via Paytm UPI and an instant cashback of Rs 50 on spends of Rs 500 and above through Paytm Wallet.

Our association with Flipkart as a payments partner for The Big Billion Days will provide a secure payments experience to millions of shoppers in small cities and towns. This is aligned with our vision to drive accessibility with our instruments like Paytm UPI and Paytm Wallet,” said a Paytm spokesperson.

This partnership between two homegrown brands aims to assure the customers of a convenient shopping and payment experience.

 
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Retail India News: Flipkart Boosts Retail Transactions with UPI Payment Solution
Retail India News: Flipkart Boosts Retail Transactions with UPI Payment Solution
 

To elevate the retail experience for users across India, Flipkart has introduced its UPI payment solution, powered by Axis Bank. With features like Supercoins, Cashbacks, Milestone benefits, and brand vouchers, this secure solution aims to revolutionize the payment experience. Initially available for Android users, customers can register for UPI with @fkaxis handle and perform fund transfers and checkout payments using the Flipkart app.

In line with the growing preference for UPI payments, the launch of Flipkart UPI offers unparalleled convenience and cost-effective solutions. The UPI offering facilitates smooth onboarding, allowing users to avail themselves of the feature for online and offline transactions within and outside the Flipkart marketplace. It introduces one-click functionalities for recharges and bill payments, enhancing overall payment efficiency.

In 2023, UPI processed over 117 billion transactions worth Rs 182.84 trillion, showcasing its significance in India's dynamic digital payment landscape. Flipkart UPI is poised to substantially impact the country's digital payments system, aligning with the vision of a digital economy. Dheeraj Aneja, Senior Vice-President at Flipkart, expressed the company's commitment to delivering a best-in-class commerce experience and shaping a digitally empowered society.

Sanjeev Moghe, President and Head of Cards and Payments at Axis Bank, highlighted the bank's role in extending multiple payment flows through UPI. The partnership with Flipkart, from launching co-branded credit cards to introducing the UPI service, emphasizes their commitment to innovation. Customers can register for UPI with @fkaxis handle, enabling fund transfers and checkout payments using the Flipkart app. The cloud-hosted solution ensures stability and scalability, contributing to a seamless UPI platform for customers.

 

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