The homegrown lifestyle tech brand, Pebble has roped in Bollywood stars, Kriti Kharbanda and Pulkit Samrat as their first celebrity brand ambassadors for the smart wearable category.
The collaboration is aimed at amplifying the #ConnectedbyPebble campaign ahead of the festive season, to increase awareness of Pebble Smart Watches that are designed to be a part of everyday life.
Kriti Kharbanda and Pulkit Samrat are a natural fit for the brand. Individually, they both have a unique sense of style that’s modern yet classic. They practice and inspire a fit and free-spirited lifestyle and are simply effortless at their craft. Together, there is playful yet affectionate chemistry between them that resonates well with the brand’s young millennial TG and their lifestyle.
Helping Connect Others via Its Product
The #ConnectedbyPebble campaign is aimed at making people switch to the Pebble smartwatch because it is built to give you a little extra from the day, by keeping you connected with everything and everyone.
“Pebble is not trying to be part of the crowd and that is what made me like the brand more. Their focus on creating value through technology and premium design, that provides an effortless lifestyle experience and connected living is what we need today,” Kriti Kharbanda said.
Pebble is one of the growing smart wearable brands in the country. With the announcement of the brand ambassadors, the company is aiming to reinforce its top position in the market.
“We are excited to have them on board as our brand’s face. Both Kriti and Pulkit are highly driven and ambitious, but also advocate a balanced lifestyle, which aligns perfectly with our brand mission of enabling smooth living. They are aspirational yet relatable and approachable, which makes them the ideal evangelists for our #PebbleSquad as well as our campaign,” Komal Agarwal, Co-founder, Pebble said.
Adding Hi-tech Tools in Its Product
Pebble, through its technology and design, keeps people connected throughout the day and makes life effortless. Pebble Smartwatches are crafted to be a part of your everyday life, so you can 'Stay Connected' and achieve a little extra from the day. They endeavor to provide a perfect blend of minimalistic global design and innovative technology.
The company has a very aggressive growth plan for the wearable category and is very swiftly adding new high-tech products to its smart wearable portfolio. The last launched Pebble Cosmos BT calling smartwatch was a huge success and is one of the largest selling products in its category.
On this collaboration, Pulkit Samrat praised the brand for making premium design and technology, affordable for all.
“Pebble Smartwatches are designed not just for fitness, but for our complete lifestyle needs. The designs are very trendy and it becomes a part of your everyday life,” Samrat said.
The company is a home-grown lifestyle tech brand, founded in the year 2013, with a clear vision to provide a perfect blend of advanced technology and superior design. The affordable premium brand, available through its network of over 5,000 retail outlets across India and leading e-commerce portals, sells at least 1 smartwatch every minute.