Pee Safe, a hygiene and wellness brand, has introduced new products under its exclusive beauty and skincare range FURR ahead of the holiday season.
From face serums, charcoal nose strips, and jade rollers, and Gua Sha to a winter care kit including essential oils and body wash, there is a whole variety of products to choose from.
Pee Safe has been constantly strengthening its portfolio with new launches in accordance with the emerging demand trends. The brand currently has a strong pan-India footprint in over 10,000+ stores and 150+ cities apart from four retail outlets in Gurgaon, Bhubaneshwar, Bengaluru, and Ahmedabad. Pee Safe will be launching 50 such offline stores in the next 12 months.
According to estimates, the Indian beauty and personal care industry attained a value of Rs 54,558 crore in 2020. It is further expected to grow at a CAGR of 11 percent in the forecast period of 2022-2027. Pee Safe’s recent product launch is commensurate with this growth as well as the fact that the brand’s study of demand and preference trends among its TG.
Vikas Bagaria, Founder and CEO at Pee Safe, said, “Caring for the skin is important to round the year, especially during the winter months. The new products under the FURR range, therefore, come at the right time. We have introduced essential oils and more personal care products under FURR and these have been specially curated with a blend of unique and sensational ingredients. Pee Safe has always strived to be where its customers are and introduce products that are in consonance with what their needs are. Going forward, our customers can look forward to more such launches.”
The FURR range of face serums has been formulated for various purposes – from acne and exfoliation to daily repair, skin illuminating, and hydration. They contain extracts of natural ingredients like sea algae, licorice root, aloe vera, oatmeal, green tea, witch hazel, tea tree leaf oil, etc.
The FURR Charcoal Nose Strips are infused with Aloe Vera and Tea Tree Oil that naturally reduce blackheads, whiteheads, oil, and dirt, keeping the nose clean and fresh at all times. They are paraben and sulfate-free, gentle on the skin, and suitable for all skin types.