Pepe Jeans Forays into D2C Space, Aims to Build a Strong Online Community

Pepe Jeans is using 'Commerce Cloud' to deliver seamless e-commerce experiences. Customers visiting the brand's website can easily filter products, find what they need, fill their carts, and enjoy a quick checkout process.
Pepe Jeans Forays into D2C Space, Aims to Build a Strong Online Community

Fashion retailer Pepe Jeans has decided to foray into the D2C space. 

Currently, Pepe Jeans is using 'Commerce Cloud' to deliver seamless e-commerce experiences. Customers visiting the brand’s website can easily filter products, find what they need, fill their carts, and enjoy a quick checkout process.

“Creating a successful e-commerce business is a marathon, not a sprint. You need a solution that can be built on over time,” said Manish Kapoor, Managing Director & CEO, Pepe Jeans India.

For the Commerce Cloud operations, the company will rely on the support of loud-based software company Salesforce. Its Commerce Cloud empowers you to create seamless e-commerce experiences that inspire and convert today's connected shoppers.

“Pepe Jeans London was the brainchild of three Indian-origin brothers who wanted to create some of the most exciting denim-led fashion on the planet,” Kapoor added. “Today, the brand is known for its authenticity and limitless creativity.”

READ MORE: 10 Ways to Build a Successful D2C Brand

Reportedly, the company’s vision isn’t just to create a great website – it’s also to build a strong and engaged community around their brand. Using Salesforce, the team has integrated the website with social channels to amplify the brand’s reach and engagement. They’ve also partnered with Indian celebrities and influencers to curate various ‘looks’ using Pepe Jeans outfits on social media. If a consumer ‘likes’ any of these looks, they’re immediately redirected to the Pepe Jeans website to find out more.

“We’re now a Rs 1,100 crore consumer sales business in India, with over 250 standalone stores, 700 department store counters, 700-800 multi-brand counters, and a presence across all leading e-commerce platforms,” Kapoor further stated.

 

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