Pepperfry, which is a homegrown furniture and home products marketplace, has announced the appointment of Ruchir Aswal as Vice President of Product (Business). Aswal has over 13 years of experience in business and product management, having worked for global brands like Jio, Intuit, Nium, Shaadi.com and Rediff.com. Before joining Pepperfry, he was associated as an angel investor/consultant for startups like Goodify, qonsept, ethnic, and squeakee, etc.
“At Pepperfry, our goal is to spark a feeling called home amongst consumers by democratizing the furniture and home products category in the country. Even as we continue to scale up our existing business, provide a seamless experience to our stakeholders, we are also working hard to expand into adjacent categories. Technology will be a key differentiator and I am certain Ruchir with his vast experience and perspective will accelerate Pepperfry’s journey,” Ashish Shah, Co-founder and Chief Operating Officer of Pepperfry, said.
The company has a unique marketplace model which brings together merchants and customers who interact with several small and leading brands, including 10 D2C private labels that are owned by Pepperfry. Pepperfry asserts to have an ecosystem that is fast expanding with over 100 studios including more than 60 operated by Franchisee Partners.
Aswal will be responsible for driving products for Channel Expansion (Franchisee and Other programs), Merchant or Seller Network, Pepcart Logistics, Distributor Management Systems and Sales Systems across the country.
“Pepperfry has changed the dynamics of the home and furniture sector; transforming the way Indians shop for and create their homes. Today, even when Pepperfry is already a household brand I feel we have just scratched the surface. I am super excited to be a part of this truly differentiated journey and look forward to taking some strategically bold initiatives and making a lasting impact in the hypergrowth future for the brand,” Aswal said.
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