Pepperfry Expands Offline Presence, Opens Largest Studio In New Delhi

Pepperfry continues to reinforce its commitment towards building a robust omnichannel presence in India. The Studio footprint of Pepperfry covers 100+cities with 195+ studios across the country.
Pepperfry Expands Offline Presence, Opens Largest Studio In New Delhi

Pepperfry, one of the leading e-commerce furniture, and home goods companies, launched its largest Company Owned, and Company Operated (COCO) Studio in Kirti Nagar, New Delhi. Pepperfry continues to reinforce its commitment to building a robust omnichannel presence in India. The Studio footprint of Pepperfry covers 100+cities with 195+ studios across the country. 

Hailing from New Delhi, Pepperfry Founders had envisioned a Studio to be present at every nook and corner of the city with a thought that echoed - ‘Meri Delhi, Meri Jaan.’ In the last couple of months, Pepperfry has launched nine Studios in this city. The newly launched studio has a carpet area of 12000 sq. ft. and offers customers a world-class experience of Sofa Lounges and Modular spaces. The company has an infinite catalog and is known to steer conversations towards 80,000+ products. The new Studio aims at providing a personalized shopping experience tailored to the unique needs of customers in New Delhi.

In Northern India alone, Pepperfry has close to 90,000 sq. ft. of retail space with some of its largest studios and six Distribution Centers. Studios are also located in extreme terrains and on the highest peaks such as Solan. The company is spread across 24 cities in nine States in the Northern region which contributes to 19-20 percent of our overall Studio business Earlier this year, Pepperfry opened a fulfillment Centre in Gurugram to enhance customer experience with faster deliveries in North India. The state-of-art facility, built in an area of approximately 1,11,000 sq. ft has a storage capacity of approximately 30,000+ products. The Centre also serves approximately 70 percent of the order quantity in the region. Pepperfry has recently completed 10 million deliveries across 500+ cities in India. 

Nishant Kumar, VP and National Head of Studios, Pepperfry said, “We are delighted to launch our new COCO studio in Kirti Nagar. Our roots prevail in Delhi, and we are heavily invested to expand our omnichannel footprint in this city. Kirti Nagar is an iconic market and is considered to be the largest furniture market in the world. This studio has been curated as an experience center for customers in Delhi to seek design inspiration and benefit from the complimentary interior design consultancy extended by our experts.” 

As market leaders, our goal is to empower customers to make the right decision to build beautiful homes. Over the past decade, we have defined the home and living segment in India. As we move ahead, we will continue to build trust with customers and engage with them to provide a great shopping experience,” he added. 

Pepperfry Studios have transformed the furniture retail landscape in India. The company’s omnichannel strategy is driven by the expansion of COCO (Company Owned Company Operated) and FOFO (Franchise Owned Franchise Operated) studios across the country. In 2014, Pepperfry launched its first COCO studio to expand its omnichannel capabilities. Observing the need for consumers to ‘Touch and Feel’ furniture pieces, these studios were introduced to provide great quality and designer products to Indian consumers. A major focus behind launching COCO studios was to offer customers free consultation from in-house design experts. Pepperfry COCO studios showcase solid wood furniture products that create excitement and instill a sense of belongingness for customers. 

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