Personal care brand Arata secures $1 mn to expand operations

Arata, a home-grown personal care brand, has secured $1 million in Pre-Series A from Nikhil Vora, Founder and CEO of Sixth Sense Ventures, and Rohan Vaziralli. The round has also seen participation from existing investors including DSG Consumer Partners, along with promoters.

The fresh funds will be used by the brand to create brand awareness, R&D, new product launches while fuelling marketing and building inventory to cater to drastically increasing demand.

Dhruv Bhasin and Dhruv Madhok, Co-Founders of Arata, said, “Our revenues have grown 2x in the past seven months. Consumers today speak the language of sustainability, inclusivity, honesty, and transparency. They are forming new habit patterns and are choosing responsible brands that are not only healthy and effective but also have a positive impact on the environment. The fundraise will help us scale as we aim to become a global voice with our unique product offering.”

Nikhil Vora, Founder & CEO, Sixth Sense Ventures, added, “One of the biggest themes to play out in India is wellness in everything that a future consumer will look out for. Arata can potentially be a path breaker here with its ethos lying in 100% natural, plant-based, chemical-free products, which are good for all. I believe that in a cluttered personal care category, they have cracked the right code. Beyond the product proposition, I am delighted to be part of the exciting journey of the passionate founder duo and do believe that an early mover in this space will be extremely valuable.”

Started in February 2018, Arata sells all-natural, plant-based, vegan, and chemical-free unisex skin and hair care products. The brand has been selling its products online across various marketplaces, including Amazon, Nykaa, etc., as well as on its website.