A global leader in health technology, Philips has expanded its product offering in the male grooming category with the launch of the all-new Beard Trimmer- BT1000 series with skin-friendly blades, targeted at Gen Z consumers who are at the threshold of starting their grooming journey.
The four products in the series, priced in the range of Rs 895-1,195, are designed keeping in mind the sensitive skin of young men. With youngsters taking control of their grooming regime in their own hands, now more than ever, the new product range has been developed to offer both style and comfort to young men.
With features that guard against irritation, nicks, and cuts, the ergonomically designed BT1000 is equipped with Durapower technology which offers up to four times more battery life compared to any ordinary trimmer today. The product features a battery charging indicator and allows for 30 to 60 minutes of use with a single charge powering use for up to 2-4 weeks. Cordless in design and equipped with a USB charger, the product’s durability is further enhanced with self-sharpening blades.
Talking about the new launch, Vidyut Kaul, Head - Personal Health, Philips Indian Subcontinent, said, “At Philips, we believe in creating meaningful innovations that can improve lives of our consumers and provide technology catering to their day-to-day needs and preferences. We understand that today, millennials or Gen Zs are looking for quick solutions which are edgy and technologically advanced. Basis these consumer insights, we have introduced the new BT1000 series for the Indian younger audience which looks for comfort and value for money. The product epitomizes state-of-the-art technology, combined with durability, and convenience for today’s youth. We are confident that this product will provide a comfortable trimming experience protecting the skin of the millennials from nicks and cuts at the same time.”
Additionally, the product comes with a travel lock and two years warranty internationally.
Philips is betting big on personalized care with these products, which is the perfect answer to the concern of getting salon-like results with ease, in the comfort of one’s home.