Polycab's Experiential Store Polycab Shopee Sets Shore in Hyderabad
Polycab's Experiential Store Polycab Shopee Sets Shore in Hyderabad

Consumer-centric company Polycab India Limited (PIL) has set up Polycab Shopee in the city of Hyderabad. The experiential store in shop-in-shop format has been set up in alliance with Sabari Enterprises, which is a leading distributor in the region. 

The shop-in-shop spread over 300 sq ft will showcase the entire premium range of high-quality offerings of Polycab such as wires, cables, innovative frame retardant products developed through a strong R&D pipeline; FMEGs such as fan, switches, pumps, geysers, lighting, solar, conduit pipes, etc. In effect, it will be a one-stop location for consumers to benefit from the wide FMEG product line of Polycab.

The Polycab Shopee will also display the wide offerings of the company in the smart home automation space.

Polycab’s Experiential Store Polycab Shopee Sets Shore in Hyderabad

On the launch of the store, Inder T. Jaisinghani, Chairman & Managing Director of Polycab, said, “The needs of the consumer are evolving at a rapid pace. Even in the new normal world, the desire to physically experience the product remains a fundamental ask from the consumers. At Polycab India, it is our endeavor to align ourselves to the consumer requirements and we have transformed ourselves from a product offering company to that of an enabler of enriched experiences. We dedicate our Polycab Shopee to the citizens of Hyderabad.”

PIL has a strong pan-India distribution network of over 4,100+ authorized dealers and distributors who in turn cater to over 165,000+ retail outlets. Business operations are managed through a corporate office, 4 regional offices, 16 local offices across India, and over 50 warehouses located across the nation.

Stay on top – Get the daily news from Indian Retailer in your inbox
Retail India News: Franck Provost Debuts Parisian Salon in Bangalore's Indiranagar
Retail India News: Franck Provost Debuts Parisian Salon in Bangalore's Indiranagar

In a significant move for India's beauty retail landscape, Franck Provost, Europe's premier hair salon brand, marked the inauguration of its maiden Indian salon in Indiranagar, Bangalore. The event saw key figures like Franck Provost and his son Fabien Provost, along with dignitaries including Nitin Sharma, CEO, and Master Franchise for Franck Provost in India, emphasizing the brand's global triumphs and future ambitions in the Indian luxury beauty market.

Franck Provost, renowned for French sophistication in hairdressing, holds the distinction of being Europe's number one and the world's leading hair salon brand. Established in 1975, the brand spans over 30 countries with 15 brands, boasting a network of 3,490 salons worldwide and serving over 30 million customers annually.

Franck Provost, the founder, expressed his enthusiasm for the launch, "We are thrilled to bring Franck Provost's legacy of beauty and excellence to India. This launch is just the beginning of our journey in this vibrant country. We see immense potential here and invite partners who share our vision and passion for beauty to join us in expanding our presence across India."

Fabien Provost, the creative force, introduces two collections each year – Fall/Winter 2022 branded as #DONTYOUDARE and Spring/Summer 2023. These collections, embodying the brand's dedication to innovation, cater to evolving beauty trends while aligning with the personal style of their global clientele.

Fabien Provost, Artistic Director art Franck Provost and son of the legendary icon said, "Our collections and innovations, including the latest in hair care, are designed to meet the diverse needs of our clients. With the launch in Bangalore, we look forward to introducing our Indian clientele to Franck Provost's world of exclusive beauty solutions and cutting-edge hairdressing techniques."

Nitin Sharma, CEO and Master Franchise in India for Franck Provost said, "The increasing urban spending power in India underscores a significant demand for luxury hair care and fashion. The Franck Provost salon in Bangalore is poised to tap into this market, offering sophisticated services that cater to the discerning tastes of Indian consumers.

At the core of Franck Provost is a commitment to personalization, expertise, and providing an affordable luxury experience. The brand's "Couleurs Précieuses" and specific color services enhance the natural beauty of hair, utilizing techniques tailored to each client's needs. Franck Provost's new product range, with up to 97 percent natural origin ingredients, emphasizes sustainability, incorporating elements like Vitamin C, Neroli Extract, and Coconut Water.

The salon environment, inspired by Parisian elegance and contemporary style, complements Franck Provost's high level of service. The brand's dedication to eco-friendly values is evident in product lines featuring ingredients like Chia Oil, Hyaluronic Acid, and White Tea, offering clients premium care that aligns with sustainability.

Franck Provost salons, designed for beauty and relaxation, combine Parisian elegance with professionalism. The adoption of digital tools and a robust online presence ensures clients stay connected with the brand and its latest offerings, cementing Franck Provost's entry into India's dynamic retail beauty sector.


Next Story
Also Worth Reading