Consumer-centric company Polycab India Limited (PIL) has set up Polycab Shopee in the city of Hyderabad. The experiential store in shop-in-shop format has been set up in alliance with Sabari Enterprises, which is a leading distributor in the region.
The shop-in-shop spread over 300 sq ft will showcase the entire premium range of high-quality offerings of Polycab such as wires, cables, innovative frame retardant products developed through a strong R&D pipeline; FMEGs such as fan, switches, pumps, geysers, lighting, solar, conduit pipes, etc. In effect, it will be a one-stop location for consumers to benefit from the wide FMEG product line of Polycab.
The Polycab Shopee will also display the wide offerings of the company in the smart home automation space.
On the launch of the store, Inder T. Jaisinghani, Chairman & Managing Director of Polycab, said, “The needs of the consumer are evolving at a rapid pace. Even in the new normal world, the desire to physically experience the product remains a fundamental ask from the consumers. At Polycab India, it is our endeavor to align ourselves to the consumer requirements and we have transformed ourselves from a product offering company to that of an enabler of enriched experiences. We dedicate our Polycab Shopee to the citizens of Hyderabad.”
PIL has a strong pan-India distribution network of over 4,100+ authorized dealers and distributors who in turn cater to over 165,000+ retail outlets. Business operations are managed through a corporate office, 4 regional offices, 16 local offices across India, and over 50 warehouses located across the nation.