With the mission of providing good health to everyone, nutraceutical startup Power Gummies has announced its first global expansion, with the products now available across Dubai. The company will be investing more than Rs 50 million in its UAE project. The Dubai expansion is in line with the strategy of increasing its global footprint and making Power Gummies an international brand.
Busy lifestyles and rising health consciousness have increased the demand for nutraceutical products as dietary supplements are preferred in addressing nutritional deficiencies. Consumers’ shift in preference has opened the doors for Gummies to make a mark as a tasty option to maintain health and also match their hyperactive lifestyles. Considering the overwhelming response in India, the company decided to expand to Dubai, the world’s makeup hub, after receiving requests from global consumers.
While the products will presently be exported to Dubai, Power Gummies plans to set up its warehouse in the city to ensure speedy delivery across the UAE. The company is also planning to expand its market presence through top premium modern retail stores in the coming few months.
In line with its brand mantra “Health Powered by Happiness and Backed by Science”, Power Gummies is revolutionizing the nutraceutical sector worldwide by bringing in chewable vitamin gummies to promote nutrition. Founded in 2018, the nutraceutical start-up has already served 200,000-plus consumers and sold more than 3 million Gummies. The start-up recently raised a round led by 9Unicorns. Additionally, Power Gummies has roped in millennial icon Shraddha Kapoor as the brand ambassador and the face of its Hair & Nails Vitamin Gummies.
Talking about the expansion, Divij Bajaj, CEO & Founder, Power Gummies, said, “We are thrilled to take Power Gummies international. Beginning our global outreach with Dubai is a natural expansion, given the market similarities between India and Dubai. The need for nutraceutical products is growing globally as consumers turn more health-conscious. Consequently, consumers are seeking something with long-term benefits that fit easily into their busy schedules. We are extremely optimistic about catering to consumer expectations while satisfying desires and safeguarding their health and well-being. Soon, we will be available in all cities across the UAE. Meanwhile, the next milestone is to build our presence in South Asia.”
Functioning on a D2C business model, Power Gummies intends to launch 40-plus variants over the coming years by fostering awareness and building the right consumer base.
In a strategic move reinforcing its commitment to Madhya Pradesh's economic landscape, Hindustan Coca-Cola Beverages (HCCB), a prominent FMCG player in India, has disclosed a Rs 350 crore investment in the state. This announcement, made during a meeting between the Chief Minister of Madhya Pradesh, Dr. Mohan Yadav, and a senior HCCB delegation, propels the company's cumulative investment in the state to over Rs 660 crore.
The capital injection will fuel the establishment of two cutting-edge manufacturing lines at HCCB's Rajgarh factory, dedicated to producing Affordable Small Sparkling Packs (ASSP) and Juice Tetra Packs. Beyond expanding manufacturing capabilities, this move is poised to make a substantial contribution to the state's economy. With a robust network of 149 distributors and 127,080 retailers, HCCB plays a pivotal role in Madhya Pradesh's retail sector, distributing approximately 10 million cases across 29 districts.
In reciprocation, the Madhya Pradesh Government has committed comprehensive support to expedite HCCB's procurement of necessary permissions, approvals, and clearances, aligning with the state's policies and regulations.
Himanshu Priyadarshi, Chief Public Affairs, Communications, and Sustainability Officer at HCCB, stated, “This investment is a significant step in our journey with Madhya Pradesh - a state that is poised for growth and development. We see this as an opportunity to deepen our commitment and align our growth with the state’s vision. This is more than an expansion of our business operations; it is about reinforcing our roots in a state that is key to our market strategy and a hub for innovation. We envisage this project as a catalyst not only for regional economic growth but also as a conduit for nurturing local talent, thereby contributing to the socio-economic progress of Madhya Pradesh.”
Having invested over Rs 311 crore in Madhya Pradesh since 2000, including recent expansions in 2022 and 2023, HCCB has consistently demonstrated its commitment to enhancing production capabilities and supporting the local economy. This latest financial commitment not only cements its industrial presence in the state but also aligns with HCCB's dedication to delivering innovative and high-quality products to consumers in Madhya Pradesh.
HCCB's engagement in Madhya Pradesh transcends business investments, extending to Corporate Social Responsibility (CSR) initiatives. These projects focus on water rejuvenation, skill development, and sustainable agriculture. Notably, the initiatives have impacted 1200 youths in sales and marketing training, 1500 women in digital and financial literacy, and over 100 farmers in adopting sustainable agricultural practices. Additionally, HCCB has facilitated the installation of water ATMs and Smartboards, contributing to community resources.
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