Premium Home and Clothing Brand 'Live Linen' Forays into Kidswear Segment
Premium Home and Clothing Brand 'Live Linen' Forays into Kidswear Segment

Live Linen transforms everything into comfort along with giving it a classy and versatile touch. This is where the team Live Linen steps in to give us the best experience of what linen speaks for. The brand offers breathable bedding varieties, clothes that scream luxury, and décor linens that can elevate any space into that fit for royalty. The brand has now expanded its horizons into the kidswear category.

Live Linen's new kids & baby collection is all about comfort and care. The collection comes with a wide range of products such as bibs, clothing, bags, pouches, bedding, swaddle, and more.

The fabric used to curate this collection for kids is handmade and woven with eco-friendly and breathable linen. The collection is quite elegant and filled with fun embroidered elements like animals, fishes, and birds, which can be further personalized as per one's choice for a relaxed weekend get-together or a fun outing, where the little one is sure to enjoy every moment of comfort with this label.

To sum it up, linen is one of the most sustainable fabrics, making it an ethical choice of material for every baby. Taking this premium fabric and giving it the touch of made-to-order personalization, the brand is doing its bit to be mindful of the waste created at the production level.

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Retail India News: Hindustan Coca-Cola Beverages Strengthens Industrial Footprint in Madhya Pradesh
Retail India News: Hindustan Coca-Cola Beverages Strengthens Industrial Footprint in Madhya Pradesh

In a strategic move reinforcing its commitment to Madhya Pradesh's economic landscape, Hindustan Coca-Cola Beverages (HCCB), a prominent FMCG player in India, has disclosed a Rs 350 crore investment in the state. This announcement, made during a meeting between the Chief Minister of Madhya Pradesh, Dr. Mohan Yadav, and a senior HCCB delegation, propels the company's cumulative investment in the state to over Rs 660 crore.

The capital injection will fuel the establishment of two cutting-edge manufacturing lines at HCCB's Rajgarh factory, dedicated to producing Affordable Small Sparkling Packs (ASSP) and Juice Tetra Packs. Beyond expanding manufacturing capabilities, this move is poised to make a substantial contribution to the state's economy. With a robust network of 149 distributors and 127,080 retailers, HCCB plays a pivotal role in Madhya Pradesh's retail sector, distributing approximately 10 million cases across 29 districts.

In reciprocation, the Madhya Pradesh Government has committed comprehensive support to expedite HCCB's procurement of necessary permissions, approvals, and clearances, aligning with the state's policies and regulations.

Himanshu Priyadarshi, Chief Public Affairs, Communications, and Sustainability Officer at HCCB, stated, “This investment is a significant step in our journey with Madhya Pradesh - a state that is poised for growth and development. We see this as an opportunity to deepen our commitment and align our growth with the state’s vision. This is more than an expansion of our business operations; it is about reinforcing our roots in a state that is key to our market strategy and a hub for innovation. We envisage this project as a catalyst not only for regional economic growth but also as a conduit for nurturing local talent, thereby contributing to the socio-economic progress of Madhya Pradesh.

Having invested over Rs 311 crore in Madhya Pradesh since 2000, including recent expansions in 2022 and 2023, HCCB has consistently demonstrated its commitment to enhancing production capabilities and supporting the local economy. This latest financial commitment not only cements its industrial presence in the state but also aligns with HCCB's dedication to delivering innovative and high-quality products to consumers in Madhya Pradesh.

HCCB's engagement in Madhya Pradesh transcends business investments, extending to Corporate Social Responsibility (CSR) initiatives. These projects focus on water rejuvenation, skill development, and sustainable agriculture. Notably, the initiatives have impacted 1200 youths in sales and marketing training, 1500 women in digital and financial literacy, and over 100 farmers in adopting sustainable agricultural practices. Additionally, HCCB has facilitated the installation of water ATMs and Smartboards, contributing to community resources.


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