Actress Priyanka Chopra Jonas has announced her own haircare line called Anomaly. The actress, who manages her time between Bollywood and Hollywood projects, made the announcement on Instagram, with a picture of a Beauty Inc magazine cover.
Priyanka wrote as a caption with the image, "This is ANOMALY. What a surreal moment to introduce you to the first brand I have ever created! For the last 18 months, I have worked alongside my partners at Maesa toward the day when we could share our labor of love with the world, and I can't believe that time has finally arrived. I've tried a lot and learned a lot about haircare over the years what gave me great hair days, what didn't, and everything in between and I have infused that into a collection of products that gives your hair the TLC it deserves. Our formulas are vegan and clean, with high-performance ingredients, and our bottles are made from 100% plastic trash from our oceans and landfills."
The actress further announced that the haircare line will be available for all on January 31.
"Oh, and btw, it's $5.99! We are democratizing sustainable beauty because access to it should not cost us the Earth and should be available to all. Dropping Jan 31st, exclusively at Target in the US to start, and expanding to markets around the world later in the year. More to come through the day and weekend, for now, I hope you'll check out @anomalyhaircare to learn more," she added.
Clean and conscious personal care brand, The Switch Fix (TSF) has joined hands with digital-first tea start-up Tea Trunk to curate a limited-edition bundle of products for hair care and ‘mind’ care.
With Tea Trunk’s antioxidant-rich Blue Pea Flower tea extracts as the key ingredient, the uniquely created box comprises Blue-Tea-Ful Shampoo Bar, Blue-Tea-Ful Conditioner Bar, and Tea Trunk’s Blue Pea Flower Tea.
The remarkable collaboration comes at a time when people are facing a modern-day struggle of leading a fast-paced lifestyle amidst dust and pollution alongside rising concerns of the changing climate. And these factors combined tend to have an impact on us - from major stress-related issues to stressed-out tresses, an itchy, flaky or oily scalp, eventually leading to hair fall and other hair issues.
Coming together, the two homegrown brands seek to realize their shared objective of providing a fix by creating a bundle of products using blue pea flowers. Known as Shankhpushpi in Ayurvedic texts - these flowers have been associated with positive effects on the brain and the nervous system for the longest time.
By incorporating Tea Trunk’s Blue Pea Flower Tea, the bundle of products is crafted to reduce oxidative stress and soothe a stressed scalp exacerbated by climate change. At the same time, the Blue Pea Tea by Tea Trunk is 100 percent natural, vegan, caffeine-free, and without additives to help relieve stress - making the limited-edition bundle a perfect solution for those looking to break away from stress.
Rhea Shukla, Co-Founder, The Switch Fix, said, “We know we all have been stressing about climate change because our scalp's been acting out. With this special The Switch Fix X Tea Trunk bundle, we're helping our collective tribe de-stress their mind and itchy, flaky scalp while taking climate action. Isn't that just blue-tea-ful?”
Snigdha Manchanda, Founder of Tea Trunk, said, “Blue Pea flower is well-known for its beautiful blue hue, and has definitely gained popularity as an ingredient featured in cocktails, beauty and tea blends. We are excited to collaborate with The Switch Fix to de-stress and revitalize our consumers right from the moment they wake up - by adding the goodness of blue pea flower not only to their morning cuppa but also their hair care regime.”
Apart from an ideal solution for a stressed-out scalp and mind, The Switch Fix x Tea Trunk Bundle also makes for a meaningful gifting option with the festive season around the corner.
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