PUMA Expands Product Portfolio, Opens Largest Experiential Store in South India

PUMA has launched its digitally-enabled experiential store at Orion Mall in Bengaluru. This will be the PUMA’s largest store in South India, an official statement highlighted.

PUMA’s newest store is a significant step by the brand to provide an unprecedented experience to its shoppers and create meaningful offline engagement. With a focus on bringing technology, sports, and experiential retail under one roof, the store has state-of-the-art offerings including F1 Simulators and interactive retail screens. Throughout the year, the brand’s premium store will also showcase limited-edition global collaborations for men, women, and children.

Abhishek Ganguly, MD, PUMA India, and Southeast Asia said, “We are thrilled to take our sports retail story forward with yet another digitally-enabled store for our shoppers. The Indian consumer today is not just drawn to premium products but also seeks a smart shopping environment. Coming up with a second experiential store in Bengaluru is a testimony to PUMA’s commitment towards promoting sporting culture and meeting the promising demand for activewear and athleisure in the region.”

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Sunil Munshi, AVP, Mall Operations, Orion Malls also commented on this announcement and said, “Orion Malls has always been the venue of choice for international brands to launch large format stores and with PUMA, there is no exception. It shows the level of confidence that such brands have with Orion Malls. PUMA flagship store launch is in line with our philosophy of giving customers the best shopping experience both in terms of ambiance and brands. Such launches make Orion mall a destination mall and the number one choice for customers across the city.”

The multi-sensorial retail space will give buyers an opportunity to enjoy PUMA’s unique offerings such as F1 Simulator, interactive retail experience, and Puma Select.