PUMA Expands Product Portfolio, Unveils New Yoga Collection

Sports Brand PUMA unveiled its Yoga Collection with a new campaign film #YogaAnywhereEverywhere featuring Kareena Kapoor Khan. 

The collection comes to life with the sartorially on-point Bollywood actor. In the film, Kapoor is seen flexing and performing yoga asanas in the latest collection, anywhere and everywhere - from the elevator to the parking lot. 
 
The 45-second fun digital film created by PUMA starring Kareena Kapoor performing yoga in the most unexpected locations. Revealing her love for yoga, Kareena is seen showcasing her prowess by doing popular asanas such as the cobra pose and pranayama with chin mudra.

  
Shreya Sachdev, Head of Marketing, PUMA India said, “Kareena Kapoor Khan is a yoga enthusiast, and it reflects in the way she effortlessly shot frame-by-frame for the PUMA Yoga X Kareena campaign. The digital film perfectly matches the fervor of the new collection. It comprises activewear with high doses of fun and glamour. People will be able to perform yoga in the new range anywhere and everywhere.”

READ MORE: PUMA X KL Rahul Unveil 1DER's SS22 Collection
 
The collection is made with recycled materials with a focus on luxe fabrics and silhouettes built for both studio and outdoors. Each piece is tailored with breathability, flexibility, and comfort to cater to the growing wellness-focused lifestyle. The collection is centered around body positivity and inclusivity. 

(To know more about what is happening in the retail, D2C, and e-commerce industry, please attend IReC.)