Sports brand PUMA has appointed Prabhdeep S Bedi as Director and Head of D2C e-commerce in India. He will further accelerate PUMA India’s digital transformation journey and will be responsible for leading the D2C e-commerce business and the entire value chain of operations, cataloging, technology, account management, and customer experience.
He will report to Abhishek Ganguly, Managing Director, PUMA India, and Southeast Asia.
Commenting on the appointment, Abhishek Ganguly, Managing Director, PUMA India, and Southeast Asia, said, “Prabhdeep brings a strong track record of driving growth-oriented strategies. I am confident that Prabhdeep, with his knowledge and understanding of the e-commerce space coupled with his effective leadership style, will significantly contribute to our growth. His digital-first approach towards business will further help build the next phase of PUMA’s e-commerce journey in India. We are thrilled to welcome him to the PUMA family.”
He brings with him 13 years of rich and diverse experience in various domains like education technology, FMCG, and consulting. In his previous role, he was the Chief Operating Officer with Toppr Technologies Pvt Ltd for 5 years. Prior to that, he has worked with McKinsey & Company in their Chicago office and Procter and Gamble India.
Talking about his new role, Prabhdeep said, “It’s commendable to see how PUMA has strengthened its foothold in the Indian market in such a short span. The rate at which e-commerce is growing in the country is unimaginable and I am really looking forward to driving strategic innovation initiatives for the brand, keeping in mind the heightened digital awareness of the new-age consumers of today. I am absolutely thrilled to join the team at such an exciting phase in the company’s growth trajectory.”