Sports brand PUMA launched its largest store in West India, its first experiential store in Mumbai. The store launch was attended by Bollywood Actor and PUMA Brand Ambassador, Kareena Kapoor Khan.
Keeping up with the high vibe of its location, PUMA’s swanky new Linking Road store is set to be a hub for all things fun, fashion, fitness, art, and expressive technology. The two-floor space has cutting-edge offerings and Instagrammable zones that beautifully echo Mumbai’s pace, thrill, and culture.
Throughout the year, the Linking Road store will showcase PUMA’s limited-edition global collaborations for the city’s fashion-forward shoppers who love to stay up to date with elevated style trends. The immersive brand space also has dedicated sections with a premium feel to cater to the fitness and sporting needs of men, women, and children.
The new Linking Road store exhibits an unapologetic artistic vibe with a strong local flavor. An exclusive mural on a focal wall pays a modern ode to ever-buzzing Mumbai. Bold and futuristic, the artwork in bright neon colors depicts the PUMA cat amidst the city’s iconic landmarks - Worli Sea Link, the famous revolving restaurant on Marine Drive called The Ambassador, to epithets such as City of Dreams. The edgy mural was rendered exclusively for PUMA by Mumbai-based visual and graphic artist Gautam Gajber.
Carrying the spirit of art and culture further, the experiential store comes with a Customisation Studio. Shoppers can fuel their creativity and personalize their PUMA sneakers, athleisure, and accessories with the state-of-the-art customization machine that can print, paint, dye, embroider and knit, making the PUMA Linking Road store your go-to store for all things sports and fashion!
PUMA ambassador Kareena Kapoor Khan explored the different segments at the store, browsed the new Autumn-Winter’22 collection, and indulged in experiential activities. Kareena has been a part of the PUMA family for a long time, constantly taking the women’s narrative notches up each time with stunning brand imagery and exclusive content for its audience.
Kareena Kapoor Khan, said, “A massive experiential PUMA store in my neighborhood… now that’s what I call exciting news! I’m looking forward to being a part of the launch of the brand’s largest store in West India and trying out the customization feature to create personalized looks for my PUMA wardrobe. What I love most about the stores is the little details that give each one a unique vibe and the amazing personalized service that makes shopping there such a delightful experience!”
Abhishek Ganguly, MD, PUMA India, and Southeast Asia said, “We are thrilled to take our sport-style retail strategy forward with yet another experiential store for our shoppers. With an aim to deeply engage with our customers offline, the multi-level Linking Road store is a milestone in our growth agenda for the region. The new art-inspired store is a testimony to PUMA’s commitment to influencing culture. Actor, fitness enthusiast and our brand ambassador Kareena Kapoor Khan embodies this perfectly. We are confident that PUMA’s new store will be a hub for Mumbai’s fashion and cultural consumers.”
The store launch was also attended by popular content creators - style influencer Sakshi Sindwani, actor Aisha R Ahmed and digital creator Srishti Dixit. They created exclusive social media content with Kareena Kapoor Khan for the festive season for PUMA, leading to laughter, fun banter, and a celebratory mood at the store.
The new Linking Road store by PUMA is the brand’s fourth experiential store in the country. In the last one year, PUMA launched two other experiential stores namely DLF Cyber Hub in Gurugram and Orion Mall in Bengaluru. In 2019, PUMA gave Indian shoppers the first experiential store on 100-feet road Indiranagar in Bengaluru. PUMA added 51 stores last year and has a total of 490 stores in the country so far.